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From tricks and treats to ghouls and goblins, Halloween offers brands the perfect opportunity to have a little fun with consumers using experiential marketing.

Here, we take a look at 5 brands that took advantage of this spooktacular holiday to engage with consumers in amusing and interactive ways.

5 Spooktacular Halloween Brand Activations

1. The Reese’s Candy Converter

Crappy candy in, Reese’s candy out.  That’s a win!

2.  Spotify’s Stay Scary Costume Pop-Up Shop

No costume, no problem!  Spotify has you covered.

Photo: Spotify

3. Lyft and Netflix:  Strange Mode 

Definitely not your average Lyft ride!

4. Skittles’ House That Trick or Treats You

No tricks here. #housethattrickortreatsyou

Photo: Muse by Clio

5. Warner Bros. and The “It” Experience Chapter 2

Enter if you dare…

Happy Halloween and may you be blessed with all of the good candy tonight!  Cheers!

Need Event Staff?  ATN Has You Covered.


Do you have chocolate? My mom is going to eat half of my candy and she likes chocolate.