01.25.21
By Lisa Major
Typically this time of year, the hype surrounding the brand activations at CES is the talk of the town (for experiential marketers, that is). But with an in-person CES axed thanks to you know what, we’ll have to wait to see what 2022 holds for the largest and most influential technology show in the world. In this week’s Happy Hour, we bask in the glory of past CES brand activations and all they had to offer. We also look at the rising trend of brand innovation centers and feature six experiential marketing ideas to help get you back on track this year.
“While attendees had a very different experience this year going fully virtual for the event, it’s hard to forget these eye-catching and inventive displays spotted in past years.” ~Lauren Yelner, BizBash
Photo: Google
For the first time in 43 years, CES didn’t grace the grounds of the Las Vegas Convention Center, nor did the immersive brand activations that follow suit. Typically, CES sets the stage for experiential marketing for the year ahead with show-stopping exhibits and jaw-dropping displays. With that said, the anticipation and hype surrounding CES were sorely missed by all this year. But not to worry, we can still get a taste of CES’s rich history and the extraordinary experiences of the past in this BizBash roundup.
“If you’re ready to grab the bull by the horns (we’re looking at you, 2021), these campaigns should inspire the fight in you.” ~Rachel Boucher, Event Marketer
Photo: White Castle
After a tumultuous 2020, brands are forging ahead and making experiential marketing plans for the new year. While the landscape looks differently with no large-scale events in the foreseeable future, the focus this year will be on “mobile, multi-channel experiences.” These localized campaigns deliver experiences directly to the consumer to meet them on their terms in this everchanging world. In this article, Event Marketer brings us six ideas to help get your experiential marketing plans on track in the new year.
“Changes in customer experience design and technology over the past few years has led us to re-think the function and opportunity of physical brand spaces, in particular of brand innovation centres.” ~Simon Levitt, Imagination
Photo: Nike
When purchasing products and services, today’s consumers have an overwhelming amount of choices. But thanks to technology in the palm of our hands, we can compare prices, research products, and even purchase items with minimal effort and no hard sales tactics. However, there is still a need for connection and personalized experiences in this crowded landscape. Enter brand innovation centers, like Nike’s Innovation House for example. Brand innovation centers immerse consumers in a low-pressure, highly-interactive environment that puts them in the driver’s seat during the buying journey. Here, Imagination takes a look at this rising trend and delivers tips on creating a world-class innovation center.
Whether you’re looking for top-notch product specialists to showcase your brand at a trade show or you need promotional staff to promote your brand to your target consumers, ATN has you covered. Contact us today to speak with one of our event staffing gurus to learn how we can help you elevate your brand!
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