03.03.25
By Lisa Major
Brands took to the streets of New Orleans to engage Super Bowl fans in unforgettable ways. From immersive pop-up events to extravagant experiences and branded vehicles, this edition of Happy Hour highlights some of the buzziest activations spotted in New Orleans.We’ll also we dive into how brands are tapping into “newstalgia” to win over Gen Z and explore powerful activation strategies that drive engagement and ROI.
Super Bowl LIX wasn’t just about the Eagles vs Chiefs, Kendrick Lamar’s halftime show, or how many times TayTay appeared on television. Off the field, New Orleans was a vibrant playground of brand experiences, all vying to capture the attention of fans. Brands pulled out all of the stops to connect with fans with immersive and engaging experiences that set the bar for future activations and sponsorships. Here, BizBash features 75 Super Bowl activations that stole the show.
From souped-up SUVs to an eye-catching branded riverboat, brands went all out at Super Bowl LIX with attention-grabbing mobile marketing vehicles designed to draw in fans. Throughout New Orleans, branded vehicles were strategically placed to attract crowds with unbelievable designs, interactive elements, and free samples. In this article, Event Marketer showcases eight branded vehicles that turned heads and delivered memorable brand moments.
You’ve heard of nostalgia, but what about “newstalgia”? Newstaglia is a “trend of reviving old favorites with a modern twist.” It combines the things that are familiar to us with novelty…and Gen Z loves it. Brands are tapping into newstaglia to woo Gen Z by blending retro elements with interactive, tech-driven experiences. To successfully leverage newstalgia, brands can create shareable, immersive moments that resonate with specific cultural moments, mix analog and digital, and collaborate with nostalgic brands. This article explores this trend and how brands can use it to win over the hearts (and wallets) of Gen Z.
As more and more brands turn to experiential marketing to generate awareness and connect with consumers, it’s important to cut through the clutter with unique and engaging experiences. Experiences that not only stand out, but those that make people remember you. By focusing on clear objectives, measurable success, and a team of brand ambassadors to be the face and voice of your brand, you’ll ensure that your activations not only make connections but also deliver a significant ROI. Here, Bizzabo explores 19 powerful brand activation strategies that can help you elevate your experiential campaign and make real connections that drive results.
With over 20 years of experience, ATN Event Staffing provides experienced brand ambassadors and event staff to help make every brand experience and event unforgettable. From activations at the Big Game to mobile marketing tours to conferences and conventions, connect with us to learn more about how we can help you bring your brand to life with the right team!
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