Brand Ambassador Staffing Agencies: 7 Questions to Ask

When it comes to experiential marketing and brand activations, having the right team of brand ambassadors is important to reach the goals of your campaign. A knowledgeable, engaging, and well-trained team is crucial for making valuable consumer connections. That said, it’s a good idea to work with an experienced brand ambassador staffing agency that knows the ins and outs of the industry to ensure a successful campaign. But with so many agencies out there, how do you know which one is the right fit for your agency or brand? Here are a few things to look for when selecting a brand ambassador staffing agency.

Brand Ambassador Staffing Agencies: 7 Questions to Ask 

1. What types of events and activations have you staffed? How long have you been in business?

The first thing to consider is the agency’s experience in the industry. Many fly-by-night agencies come and go, but a reputable agency will have a proven track record of staffing successful experiential marketing events – including brand activations, large-scale events, product samplings, street teams, and trade shows, to name a few. Reviewing the company’s history, client testimonials, case studies, and past campaigns can give you some insight into their ability to deliver top-tier staff and service.

2. What locations do you serve?

Some brand ambassador staffing companies only staff in certain cities or regions. If your brand executes events in multiple cities, you’ll need an agency with nationwide reach. Veteran agencies will have a nationwide network of brand ambassadors, which allows them to staff in any location, big or small. Addtionally, nationwide companies also eliminate the need to work with multiple agencies in different markets, ensuring consistency and convenience.

3. How do you vet your brand ambassadors?

The most reliable brand ambassador agencies have a thorough vetting process to ensure they provide experienced, professional, and engaging staff. Ask about the agency’s hiring process —do they conduct interviews and background checks or require prior experience? Having an agency that screens candidates based on your needs and wants can make all the difference in the success of your campaign.

4. Do you provide training?

Brand ambassadors should be well-trained before working and activation or event. Some agencies will provide pre-event training, onboarding materials, and brand guidelines on request to ensure ambassadors fully understand your campaign’s messaging.

5. Do you handle onboarding and payroll?

A professional staffing agency should handle all legal and administrative aspects of onboarding, payroll, and compliance. Ensuring that the agency handles this is vital in avoiding legal complications and provides a smooth process from start to finish.

6. What kind of support do you provide for your clients?

Communication and transparency are incredibly important for a seamless event execution. A reliable agency will assign a dedicated staffing and client services manager to oversee your project needs from start to finish, and they will provide 24/7 client support. The team will handle all of your needs, from staffing and training to logistics and real-time support. They will be there to answer any questions you may have or address any issues in the field. 

7. Can your agency handle last-minute changes?

Experiential and event marketing often involves last-minute changes, so your staffing agency should be able to roll with any curveballs thrown their way. Whether you need to switch locations for a street team event or adjust scheduled shifts due to unforeseen circumstances, flexibility and reliability are key factors to consider.

When you’re hiring a staffing agency for your brand ambassador needs, be sure to take all of these things into consideration to get the best results from your campaign.

If you’re looking for a staffing agency that meets all of the criteria listed above, you’re in the right place. Since 2002, ATN Event Staffing has been a leading provider of brand ambassadors and promotional event staff for marketing agencies and brands throughout the U.S. and Canada. We have the expertise, reach, and top-notch staff to help bring your brand to life at any activation or event!