To deliver teams of top-notch brand ambassadors with automotive knowledge to represent KIA at NBA games for a 7-month event marketing program in 11 markets.
ATN was tasked with hiring, training, and scheduling a core team of proactive and engaging brand ambassadors while aiming for as much consistency as possible. Brand ambassadors were responsible for:
ATN has continuously proven to be a valuable partner when it comes to all facets of event staffing. Whether it be a small scaled activation consisting of 2-4 ambassadors or a full-blown marketing event that requires a team of 20 plus, ATN has answered the bell on several occasions and has been a viable asset to our success. They have no shortage of local talent and they are quick to meet all of our staffing needs.