Kia needed a reliable, experienced team of brand ambassadors in 11 markets to represent the brand at NBA games. A 7-month seasonal program that would require consistent local staff across markets, automotive knowledge, and energetic and engaging teams that hold up in a high-traffic environment.
Brand: Kia
Talent: Automotive Marketing
ATN built and managed a core team of brand ambassadors selected for their energy, their people skills, and their automotive knowledge. From hiring and training to scheduling and game-day execution and management, ATN handled the full staffing lifecycle, with a focus on keeping the same faces in market so brand representation stayed on-brand and consistent all season long.
The schedule is ever-evolving on a program of this size, and ATN always has a team ready to go on game day. What started as a single-season program in 2017 has grown into one of ATN’s longest-running client partnerships. ATN continues to staff Kia’s NBA activations each season and has expanded the relationship to support several standalone KIA events each year.
CLIENT
TESTIMONIAL
ATN has continuously proven to be a valuable partner in all facets of event staffing. Whether it be a small-scale activation consisting of 2-4 ambassadors or a full-blown marketing event that requires a team of 20 plus, ATN has answered the bell on several occasions and has been a viable asset to our success. They have no shortage of local talent, and they are quick to meet all of our staffing needs.
Get the latest and greatest in experiential marketing news delivered to your inbox!
