To deliver teams of top-notch brand ambassadors with automotive knowledge to represent KIA at NBA games for a 7-month event marketing program in 11 markets.
ATN was tasked with hiring, training, and scheduling a core team of proactive and engaging brand ambassadors while aiming for as much consistency as possible. Brand ambassadors were responsible for:
ATN has continuously proven to be a valuable partner when it comes to all facets of event staffing. Whether it be a small scaled activation consisting of 2-4 ambassadors or a full-blown marketing event that requires a team of 20 plus, ATN has answered the bell on several occasions and has been a viable asset to our success. They have no shortage of local talent and they are quick to meet all of our staffing needs.
Get the latest and greatest in experiential marketing news delivered to your inbox once a month!