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Happy Hour: Experiential and Event Marketing News

Bringing you some of the latest and greatest news, tips, and trends in experiential and event marketing.

The Consumer Electronics Show (CES) is the ultimate destination for all things tech-related, and this year’s show was nothing short of spectacular. For the first time in three years, there were no pandemic-related restrictions in place, and as a result, 4,300 exhibitors from around the world attended the trade show (up from 3,200 in 2023). While the main focus is groundbreaking technology, the immersive exhibits and awe-inspiring designs are what make the CES experience truly unforgettable.

In this edition of Happy Hour, we showcase Event Marketer’s roundup of the best brand experiences and exhibit designs from CES 2024. We also feature trade show giveaways that are worth the investment and offer ideas and tips for team-building at corporate events.

CES 2024: Brand Experiences That Stole the Show

“CES always delivers a few surprises and dark horses from the exhibit world, but this year’s show marked a major shift toward experience over showcase among the big names on the floor.” ~Rachel Boucher, Event Marketer

CES 2024 Brand Experiences

Thousands of exhibitors converged on the Las Vegas Convention Center to showcase cutting-edge technology and innovations at the Consumer Electronics Show (CES). With a crowd of 135,000 tech enthusiasts and industry professionals in attendance, global brands unveiled their latest inventions and ideas – and draw-dropping exhibits. From state-of-the-art booth designs to immersive installations, it was clear that the attendee experience was a top priority among most of the prominent brands at CES. In this article, Event Marketer recaps the best exhibit experiences from CES 2024.

Trade Show Giveaways Ideas That Attendees Will Love

“To maximize the value of your branding, choose trade show giveaways that are genuinely useful, and make sure to distribute those items in a way that makes sense for the show.” ~Matt Rulis, Pro Exhibits

Trade show marketing has a lot of moving parts, and strategic planning is crucial. First, you have to think about booth design, messaging, and attendee engagement tactics. From there, logistics and staffing take center stage. But no trade show would be complete without promotional giveaways. The trade show floor is a highly competitive space with exhibitors all vying for attention from attendees, and for your giveaway to be worth the investment, it has to be useful and stand out among the competition. Here, we take a look at giveaways that will leave a lasting impression and give you the most bang for your buck.

Creative Team-Building Ideas for Your Corporate Event

“Team building activities are a great way to foster collaboration, communication, and trust among employees.” ~Bizzabo

Whether you’re planning a corporate retreat or a corporate meeting, it’s essential to incorporate team-building activities into the event. These activities play a crucial role in boosting team morale, fostering a positive corporate culture, and increasing employee productivity and camaraderie. But coming up with activities to suit a wide range of personalities can be challenging. From outdoor adventures to problem-solving competitions, here are some team-building ideas that can help you plan an engaging and enjoyable event for all.

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As experienced professionals in the event staffing industry, we understand the importance of having a reliable and engaging team to make your event a success. ATN Event Staffing specializes in providing top-notch event staffing services for conferences, trade shows, corporate events, and more throughout the U.S. and Canada.

Contact us to learn more about our staffing solutions and how we can help you reach your goals.