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Happy Hour: Experiential and Event Marketing News

Bringing you some of the latest and greatest news, tips, and trends in experiential and event marketing.

Engaging conference attendees is a challenging task, but it’s crucial for success. Engaging your audience on a personal level creates a meaningful and lasting connection, delivering value that extends beyond the event itself. In this Happy Hour roundup, we explore strategies and insights to elevate the conference attendee experience. We also share valuable tips for pop-up events and discuss the secrets behind achieving trade show success.

15 Ways to Boost Attendee Engagement at Conferences

“The more engaging your event, the happier your attendees, and the more likely they are to sign up for your next event, share their experience on social media, and become brand evangelists.” ~Chaviva Gordon-Bennett, Bizzabo

conference experiences raising the bar

There’s a lot that goes into planning a conference, but one thing that every organizer should prioritize is the attendee engagement strategy. Attendee engagement is essential because the more engaging your event is, the more of an impact it makes on your audience. And engagement goes well beyond the walls of your venue, starting long before the event and continuing after the event’s conclusion. When attendees feel engaged throughout the entire conference journey, they are more likely to remember the experience as a positive one, which significantly impacts your bottom line. From networking opportunities to interactive breakout sessions, here are fifteen ideas will help you create a compelling engagement strategy for your next conference.

5 Tips to Plan a Successful Pop-Up Brand Activation

“In real estate, they say that location is everything, and it is certainly true regarding brand activation management.” ~Eventeem

Pop-Up Success

Pop-up events have emerged as a powerful experiential marketing tactic with many benefits. Not only do they create a ton of buzz, but they also help brands create memorable experiences that increase brand visibility and drive loyalty. But just like any other marketing strategy, executing a successful pop-up activation requires careful planning and consideration. Things like design elements, location, and staffing are just a few of the things you’ll need to think about. Read on to learn how to unlock your pop-up activation’s full potential.

How to Pull Off a Successful Trade Show Exhibit 

“Attending a trade show and exhibiting your products or services is a great way for your company to connect with possible leads and future customers.” ~Expo Marketing

tips for trade show success

Exhibiting at a trade show offers brands and organizations the opportunity to create brand awareness, connect with customers and prospects, stay competitive in their industry, and when done right, it can be a cornerstone of the company’s business growth strategy. However, you must maximize your tradeshow presence and create an impactful experience to achieve this type of success. Here, we look at a few tips, from staff training to lead generation, to boost your trade show success.

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No matter what type of event you are planning, whether it be a conference or pop-up event, the success of your efforts is dependent on having the right staff representing your brand. As a trusted leader in the experiential and event marketing staffing industry, ATN will work with you every step of the way, providing you with experienced and engaging staff that will elevate your brand presence while creating meaningful connections with your target audience.

If you are looking for a trusted event staffing partner for your campaign, ATN is here for you!