By Lisa Major
Creating an event that attracts an audience is one thing, but creating an event that wows attendees is another. By providing unique, immersive, and engaging event experiences, organizations can make a significant impact on their audience – one that results in brand love and loyalty. In this edition of Happy Hour, we look at how brands and organizations can create events that people love and remember. We also dive into experiential retail ideas and experiential design tips.
“Make sure your attendees feel not only that you’re communicating with them, but that you’re hearing what they have to say.” ~Cramer
More and more brands and organizations are tapping into the many benefits that event marketing has to offer. The connections that event experiences produce generate tremendous results. But like most marketing tactics, there is no one-size-fits-all solution in event marketing. Brands that take the time to understand what motivates their target audience are the ones that succeed. That said, each event requires a carefully crafted plan. One that revolves around the attendee and creates a memorable experience for them. Here, Cramer delivers ten tips for creating successful events that people will love.
“In a landscape where online shopping is the number one way for consumers to buy goods, there’s a growing need for store owners to offer their potential customers an enhanced experience.” ~Eventbrite
Since the pandemic began, the landscape of the retail industry has changed. When brick-and-mortar storefronts were forced to close or restrict occupancy numbers, more and more people began to shop online out of necessity. That necessity has become the norm for many, with 55% of consumers saying they prefer to shop online instead of in-store. Because of this, retailers are leaning more toward in-store experiences to attract customers and drive sales. From giveaways to personalized experiences to retail ambassadors, here are ten retail activation ideas for brick-and-mortar stores to try out.
“Get to know and prioritize your attendee—what they like, what they want and what they value in experiences.” ~Ashton Pike, BizBash
Experiential design is made up of both art and science. The footprint itself should be aesthetically pleasing to attract consumers, but it should also offer immersive elements that engage the senses, tug at emotions, and make people feel connected. As this article points out, experiential design is more than an “Instagrammable moment.” It needs to tell the brand’s story and demonstrate to consumers who the brand is. Additionally, the experience should feel personal and authentic, like it was crafted especially for each consumer that enters. While it may seem like a daunting task to tie in all of these elements, the reward is worth the effort. Here, experiential design experts offer their insight on what goes into crafting a successful experience.
With two decades of experience, ATN Event Staffing is a pioneer and leader in the experiential and event staffing industry.
Since 2002, ATN Event Staffing has been the leader in experiential and event marketing staffing. Whatever your event staffing needs are, you can count on ATN to provide you with the right staff for your brand and event. Contact our client services team today to learn more about us and how we can help you reach your goals.