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Happy Hour: Experiential and Event Marketing News

Bringing you some of the latest and greatest news, tips, and trends in experiential and event marketing.

Keeping attendees engaged at events is a challenge in today’s world. By incorporating interactive elements and leveraging cutting-edge technology, event organizers can craft unforgettable experiences tailored to specific audiences. In this edition of Happy Hour, we look at 15 event engagement ideas that will make your event memorable. We also explore the advantages of gamification in corporate events and how unique conference venues are a hot new trend.

How to Create Unforgettable Event Activations That Drive Engagement

Event Activation Ideas

Creating an engaging and memorable experience for event attendees is crucial for success. Experiences that allow attendees to interact with your brand one-on-one help to build deep-rooted connections that are hard to forget; these connections result in better engagement, increased brand awareness and recall, and more leads. Whether you’re planning a conference, trade show, or experiential marketing event, interactive elements can make your event unforgettable. From product demos and live Q&As to interactive tech, here are 15 event activation ideas that will boost engagement and leave a lasting impression.


From Boring to Brilliant: Transform Your Corporate Events With Gamification

Elevate Corporate Events with Gamification

With attention spans at an all-time low, corporate meetings and events need a boost of engagement so they feel more like an experience and less like a chore. Humans are naturally competitive, and by incorporating gamification elements such as interactive activities, group challenges, and hands-on games, you can transform your event from boring and bland to exciting and fun. This approach not only enhances the experience but also fosters networking, collaboration, and team-building. Read on to explore the advantages of using gamification in corporate events.


How Unique Conference Venues Are Changing the Game

unique conference venues

Gone are the days of boring conference rooms and stuffy convention halls that people dread spending hours in. Event organizers are now focusing on creating welcoming and inspiring spaces that spark creativity and make a lasting impact—spaces where people can easily collaborate, network, and recharge. From breweries to converted warehouses, non-traditional conference venues are reshaping how professionals approach business gatherings. Here, we take a look at this trend and explore tips on how organizers can elevate the attendee experience with a unique venue.


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Whether you’re planning a corporate event, conference, or brand activation, ATN is your one-stop resource for event staffing and management. With over 20 years of experience, we will provide you with top-notch service and experienced staff. Contact us to learn more about our staffing solutions and how we can help you reach your goals.