By Lisa Major
Face-to-face engagement trumps annoying and “noisy” ads any day. And as brands begin to realize this, more and more are turning to experiential marketing. Experiential allows brands to connect with consumers on a deeper and more meaningful level than traditional advertising tactics. But to get it right, brands need to not only focus on the campaign elements but also on the attendee experience and how they can give attendees what they need and want. This week’s Happy Hour leads off with a great article that shares some insight on how marketers can elevate the attendee experience. We also discuss the comeback of Toys “R” Us, and how brands can make an impact with experiential marketing.
In the age of experiences, traditional marketing is not as effective as it once was. People need more than what traditional methods and have to offer, and they expect more. Instead of intrusive advertising tactics, they want personalized experiences, a human touch, and to feel connected to the brands that they stand behind. Experiential marketing accomplishes all of this. But, in order to get the most out of your experiential marketing campaign, you have to make it memorable and you have to make the attendee experience great. Here are 7 things you can do to boost the quality of your attendees’ experience.
“Experiential in retail has reinvigorated the brick and mortar space, creating immersive and engaging destinations for brands and boosting retail partner relationships.” ~Event Marketer
When the demise of Toys “R” Us was announced several months ago, many experiential marketers agreed that experiential marketing could have saved the retailer from Chapter 7 had they only given it a shot. Fast forward to last week, when investors announced that the brand will be back and armed with some fresh new ideas to make it better than ever. While we’re unsure what tricks they have up their sleeves, we can almost bet that they have taken cues from other retailers that have had success with experiential retail strategies.
“Experiential marketing takes the finest qualities of conventional advertising, social media marketing, digital ads and puts them together in a giant melting pot.” ~TG Daily
The statistics surrounding experiential marketing continues to prove its worth. And, year after year, more and more companies are making a go at experiential marketing. Experiential marketing produces tremendous results because unlike traditional advertising, experiential allows brands to interact with consumers on their terms. And while planning a campaign may seem like a daunting task, it doesn’t have to be. With a solid plan and the right tools, any brand can make an impact with experiential.
Each week, ATN’s Happy Hour brings you the top articles in from the experiential and event marketing industry. Subscribe to our blog and we’ll deliver the latest news to your inbox once a month!
No matter if you’re a seasoned experiential marketer or a small business looking to incorporate experiential into your marketing plans, you’ll need the right people representing your brand. Since 2002, countless brands and agencies have counted on ATN Event Staffing to provide staff for their experiential marketing campaigns. No matter if you’re just starting out or looking for a new event staffing partner, ATN is ready to work with you.