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Happy Hour:  Weekly Round-Up

The latest and greatest news in experiential and event marketing.

Swag giveaways go hand-in-hand with events.  From branded items to digital swag bags to customized t-shirts, the possibilities are endless.  However, to ensure that you’re not wasting time and money by giving attendees items that do zero for you (or them), you need to have a game plan. In this week’s Happy Hour, Sparks outlines a few questions to ask yourself that will help boost your swag strategy.  We also feature an article with some great tips on how any size company, with any size budget, can reap the benefits of experiential marketing.  Lastly, we discuss how modern brands are turning to “story-doing” instead of storytelling to fully engage consumers.

Experiential Event Swag:  Give Them What They Want 

Promotional swag and live marketing events go together like peanut butter and jelly.  You rarely come across an event that doesn’t offer some type of sample or giveaway.  However, it’s not as easy as slapping a logo on a cup and calling it a day.  If you really want to make an impression on your audience, give them something that is useful, something that is helpful, and/or something they will remember.  Cool swag items make event attendees really happy, no so cool swag typically ends up left behind in the hotel room or in the nearest trash can (which is a complete waste in more ways than one).  Just like everything else, your swag needs a strategy.  Here are 5 things to consider to ensure your swag makes a statement.

Experiential Marketing on a Budget

Contrary to what many companies believe, you don’t have to be a Fortune 500 brand or have a Fortune 500 budget to take advantage of all that experiential marketing has to offer.  In fact, companies of all shapes and sizes can incorporate an experiential strategy into their marketing plans.  While large-scale stunts and super-immersive footprints certainly create buzz, experiential is more about creating deep-rooted connections with consumers.  And as this article points out, “experiential marketing on a budget can be just as exciting and rewarding.”  Read on for tips on how to launch a successful campaign on any budget.

Why Brands Should Shift Their Focus From Storytelling to Story-Living

Everyone has a story to tell, including brands.  A brand’s story represents who they are, their values, what sets them apart and so forth. While this is important, it also adds to the amount of information that consumers face on any given day, creating more noise in an already crowded space.  In the era of being connected 24/7, today’s consumers have access to more information, more choices, and expect more. In an effort to cut through all the noise, brands should engage consumers on a deeper level by shifting from storytelling to story-living.

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At ATN, we understand that there is no cookie-cutter solution when it comes to experiential marketing event staffing.  Each brand, each activation, and each client all have specific needs and wants and we will work with you to ensure that we deliver brand ambassadors that satisfy your expectations.  Those that can help you reach and exceed your goals.  Click below to learn more about ATN and how we can help you with your next event!

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