By Lisa Major
Finding event engagement techniques that attract people and keep them lingering is crucial in experiential and event marketing. The longer you have their attention, the bigger impact you’ll make. Therefore, providing a positive and meaningful event experience should be your number one priority when crafting your event marketing plan. In this week’s Happy Hour, we’ll look at thirteen event engagement ideas to consider. We also discuss the importance of offering consumers customized brand experiences, and we’ll take a look at some of the benefits of experiential marketing.
“The event scene has changed significantly in the last two years given the rise of virtual and hybrid formats, and attendee engagement evolved along with it.” ~Daniela Turcanu, Walls.Io
The event marketing landscape is everchanging, especially in the age of COVID. But one thing that will always hold true is that marketing events are only successful if they are engaging. Whether your goals are to increase brand awareness, drive sales, or just make much-needed connections, your event must make a positive and lasting impression. To do that, brands must focus on engagement strategies that make the attendee experience one to remember. Here are thirteen ways that brands can master attendee engagement.
“. . .customizing the customer experience is critical because today’s consumers believe that the brands they interact with should view them as an individual.” ~Madison Vettorino, Inspira Marketing
When consumers can interact with a brand face-to-face, it enhances the overall experience and creates wow moments. But today’s consumers crave more than just an interaction, they want personalized experiences that are tailored to them. Why? Because personalization has become an expectation in the on-demand world that we live in. In this article, we look at why personalized customer experiences are so important and ways to create them.
“Experiential marketing is one of the most powerful approaches a company can implement to build brand awareness.” ~Sweeter
Experiential marketing is an effective strategy that works for just about any business or industry. It creates real-life, engaging moments that people remember and that can translate to increased sales and even brand loyalty. With that said, it’s no wonder that experiential marketing ranks as a leading marketing strategy for brands. But is it suitable for your organization? Check out some of experiential marketing’s benefits and how it can help grow your brand.
If you’re looking for an event staffing partner for your experiential or event marketing campaign, we would love to chat! For almost two decades, ATN Event Staffing has provided top-notch brand ambassadors and stellar customer service for marketing agencies and brands of all sizes.