09.12.19
By Lisa Major
Check out some of the recent brand activations and experiential marketing events that we have staffed!
Can a brand ambassador have too much fun on the job? By the looks of the event photos from the Gone Rogue Protein Chip campaign, it sure looks like it!
To celebrate their official sponsorship of Spartan Races, Gone Rogue Protein Chips has created a unique brand experience for race participants and fans. The brand activations aim to drive brand awareness through product sampling and interactive elements, including the Gone Rogue Goliath Wall.
When tasked with finding fitness-oriented brand ambassadors that could personify Gone Rogue’s rugged image, we were ready to rock. We have had the pleasure of staffing ten events so far, with more scheduled over the next few months. ATN’s brand ambassadors have had a blast interacting and engaging with event participants and attendees, distributing product samples, and assisting with the interactive activities.
When promoting a product (especially a new one), it’s super important that the brand target their key audience where they work, live, and play. Another important consideration is to have a team of brand ambassadors who align with the brand’s core values and image. Not only does this make interactions more authentic, but it also takes engagement to a whole new level.
We take pride in our staff and in the way we staff events. We take the time to understand our clients’ needs, wants, and expectations. In doing so, we can better serve our clients and pair them with the perfect brand ambassadors. To learn more about ATN and our event staffing solutions, please contact us today!
