By Lisa Major
In today’s experience economy, brands realize the importance of connecting with target audiences through captivating and engaging experiences. That’s why so many companies spanning all industries are investing in experiential marketing. In this edition of Happy Hour, we look at how brands are using innovative experiential marketing strategies to win over experience-driven consumers. We also explore why creating an event attendee journey map is essential for an event’s success. And lastly, we take a look at some of the hottest brand activations from Lollapalooza 2023.
“The Experience More megatrend continues to resonate with consumers despite the cost-of-living crisis, manifesting itself across multiple industries, provoking brands to get creative and offer something truly unique.” ~Caroline Bremner, Euromonitor International
With evolving expectations and preferences, today’s consumers want more than just products and services – they want experiences. As a result, experiential marketing is more important than ever before for brands and organizations spanning all industries. To keep up with the demands of this experience-driven culture, brands are working to create memorable moments that resonate and make an impact. This article explores how various industries, from restaurants to fashion brands, are leveraging experiential strategies to win over consumers in the experience economy.
“The secret behind a meaningful participant journey map lies in a personalized approach that focuses on attendee-centric strategies, nurtures loyalty and advocacy, and leads to long-term event success.” ~Chaviva Gordon-Bennett, Bizzabo
A successful event goes far beyond the event itself. It’s more than selecting the perfect venue or having the best keynotes. Instead, a successful event delivers a memorable experience through highly engaging touchpoints before, during, and after the event. This is why creating an attendee journey map is invaluable. Mapping out each touchpoint helps you to understand how attendees will experience your event, from pre-registration to post-event follow-ups. It helps you to craft more personalized and engaging interactions throughout each stage of the attendee’s journey. Here, Bizzabo outlines key steps to creating an effective attendee journey map to enhance the attendee experience and boost event success.
“Lines formed at everything from Adobe’s colorful art garden to Coke’s high-octane music studio to Liquid Death’s gruesome country club.” ~Jenny Berg, BizBash
Lollapalooza, the OG of music festivals, returned to Chicago’s Grant Park earlier this month with show-stopping performances from over 170 musical acts across nine stages. The four-day event is the world’s largest music festival and the longest-running festival in the U.S. While the main draw is the diverse collection of musicians and bands, the elaborate brand activations are just as much of an attraction for festivalgoers. From Hendrick’s Gin’s dreamy oasis to Liquid Death’s pop-up airbrush tattoo studio, here are some of the top activations from Lolla 2023!
With 20+ years of experience, ATN Event Staffing is your go-to experiential staffing partner. We understand what it takes and, more importantly, who it takes to make activations and events successful. Contact us to learn more about our event staffing solutions and how we can help you succeed.
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