By Lisa Major
Each year, Event Marketer hosts the Experiential Marketing Summit (EMS). EMS is a conference that brings marketers from around the world together to share ideas and discuss emerging trends. And in an industry that is constantly evolving, it’s important for event marketers to stay on top of the latest trends to best connect with their target audiences. In this week’s Happy Hour, we take a look at the most noteworthy topics from EMS 2019. We’ll also discuss how trade show marketers can make their exhibits stand out, and we close with an article on how automakers are cashing in on brand experiences.
The Experiential Marketing Summit (EMS) is the industry’s most prominent conference. This year, 1,800 event marketers gathered in Las Vegas to network, exchange ideas, and gain key insights from industry experts. And with over 100 keynote speakers from some of the world’s most recognized brands, EMS 2019 delivered an exceptional and inspirational experience. Check out Cramer’s roundup of the key takeaways from EMS that you’ll definitely want to make note of.
Trade shows are an important part of B2B marketing. Unfortunately, as we have discussed before, they are also incredibly competitive. The harsh reality is, most trade show booths don’t stand out. In order to be successful, trade show marketers must find ways to dominate the trade show floor. Ways that will draw attendees to your booth while giving them an experience that they will remember. From creating a killer attendee experience to offering irresistible swag bags, here is how your booth can rise above the competition.
Experiential marketing is proven to be an effective strategy across all industries, including the automotive industry. Automotive companies are highly aware of the impact that experiences have on consumers. Not only do they create awareness for their products, but they also generate a ton of buzz. Consequently, auto companies are focusing more on creating experiences that aim to strengthen and kickstart relationships with consumers. In this article, we take a look at how automakers are using experience-driven initiatives to reach consumers of all ages.
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