By Lisa Major
2020 didn’t shape up to be the year that experiential marketers expected. The fallout from the pandemic deeply wounded the booming industry, and for those who live and breathe events, the year presented the most significant roadblock they’ve ever faced. But event professionals worldwide have rolled up their sleeves, fervently working to evolve and adapt, and are ultimately paving the way to a brighter 2021.
While it’s too early to tell what the year will hold, there are some promising statistics floating around regarding the future of experiential marketing.
If we’ve learned anything from 2020, it’s that people crave interaction and experiences, and people need people. Hence, the experiential marketing and live events industry will come back bigger and better than ever before.
Since 2002, ATN Event Staffing has helped thousands of clients with their experiential marketing staffing needs. And as you make your experiential marketing plans for 2021, ATN is ready to serve you – safely and effectively. Contact us today to learn more!
ATN has been there for me for every consumer event I’ve done in the past few years. They have a wide range of staffing options in all cities that I’ve been able to tailor to each event and client. ATN is always quick to react to questions and onsite needs, and I always feel like I’m in good hands.