By Lisa Major
2020 didn’t shape up to be the year that experiential marketers expected. The fallout from the pandemic deeply wounded the booming industry, and for those who live and breathe events, the year presented the most significant roadblock they’ve ever faced. But event professionals worldwide have rolled up their sleeves, fervently working to evolve and adapt, and are ultimately paving the way to a brighter 2021.
While it’s too early to tell what the year will hold, there are some promising statistics floating around regarding the future of experiential marketing.
If we’ve learned anything from 2020, it’s that people crave interaction and experiences, and people need people. Hence, the experiential marketing and live events industry will come back bigger and better than ever before.
Since 2002, ATN Event Staffing has helped thousands of clients with their experiential marketing staffing needs. And as you make your experiential marketing plans for 2021, ATN is ready to serve you – safely and effectively. Contact us today to learn more!
ConExpo was a huge success! Staffing could not have been any better – truly. Our entire team was beyond impressed with how great ATN was! Our leads were outstanding and their support was greatly appreciated by our team. You provided us with such a rock star group and everyone had nothing but great things to say. We loved how the staff was genuinely interested in the experience and became familiar with their ‘zones’. Rotations were very smooth and changing their positioning each day helped keep things fresh for the staff. We look forward to working with your team again.