By Lisa Major
Let’s face it, corporate events have earned a reputation for being a little dull. And it’s not because we don’t love being around our colleagues and learning, it’s because they are usually too stuffy and lack any type of excitement or fun. Instead of watching attendees count down the hours to happy hour, companies should aim to add a little flair by breaking away from the predictability and monotony of traditional events. In this week’s roundup, we’ll take a look at some creative venue ideas that take the “corporate” out of corporate events. Additionally, we discuss the rise of nostalgia marketing, and the top social media trends in event marketing.
If the thought of attending a corporate event makes you cringe, you’re not alone. Traditional spaces leave little to be desired and it’s hard to get the creative juices flowing when you’re confined to four walls of a ballroom for hours on end. Luckily, companies and event planners understand that to get the most out of corporate events, they need to offer a memorable experience for employees and typically that starts with the venue itself. Creating a fun and exciting experience will boost productivity among employees, making your event more successful. Here, we take a look at four unique venues that will leave your employees feeling energized.
In this day and age, social media is a big part of our everyday lives. In fact, according to this article, the average social media user spends 2 hours and 22 minutes on social platforms each day. With that said, it’s a no brainer for brands to use social media as part of their event marketing strategy. Incorporating social media can extend the reach of your event and keep the conversation going. But as this article states, “simply putting out a hashtag isn’t going to cut it for today’s audience of digital natives.” To get the most out of your social media efforts, you’ll want to consider these top platform trends, tips, and strategies
Nostalgia offers something for all consumer groups, making it a highly successful marketing strategy. Tapping into memories from years past triggers a strong emotional reaction to a different era when things were simpler, and life was easier (face it, adulting is hard work). Brands are capitalizing on the nostalgia trend by throwing back to those simpler times to connect with consumers on a deep, emotional level. Case in point, the hit Netflix series, “Stranger Things” paved the way for a slew of nostalgia marketing campaigns from mega-brands like Coca-Cola, Eggo, and Kentucky Fried Chicken. But of course, this strategy isn’t for every brand, and it takes some careful planning to get it right. Read on for a few examples of brands that pulled off highly successful nostalgia marketing campaigns and why they worked so well.
We hope you enjoyed this week’s Happy Hour! Join us again next week to check out the latest and greatest in experiential and event marketing. Cheers!
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