By Lisa Major
The holiday shopping season is going to be drastically different this year compared to previous years. Since the spring, retailers have faced many challenges due to COVID-19, from temporary closures to store capacity constraints. But as we approach the holidays, many retailers are coming up with creative plans to safely engage customers over the next few weeks. In this week’s Happy Hour, we bring you holiday retail event and experience ideas that will attract customers and drive sales. We also discuss trade show mistakes to avoid and feature the results of a recent event marketing survey.
“With so many limitations on what can happen in stores, how can sellers captivate customers with new kinds of holiday experiences?” ~Square
With Halloween behind us, the holiday shopping season is officially in full swing. Retailers and brands alike are vying to attract customers and drive purchases in what has been a very challenging year. In recent years, retailers have relied on events and experiences to capture holiday spend, and they should do the same in 2020 despite the pandemic, though it will require a little more effort and creativity. Here, Square presents several ideas that retailers can use to attract customers this holiday season.
“Trade shows are competitive! You and other companies are competing for attention from visitors in the same industry.” ~Exponents
Attending a trade show is one of the most effective ways that companies can reach potential clients and customers in a face-to-face environment. They offer an immense opportunity to network, create awareness, showcase products, and services, and collect leads. However, to be successful with trade show marketing, there are many elements to consider, from exhibit design to data collection to staffing. With that said, there is a lot of room for error, and mistakes are inevitable. In this article, we’ll take a look at six trade show mistakes that you need to avoid at all costs.
“The majority of marketers (63%) plan to resume in-person meetings in 2021.” ~Bizzabo
Every company in the events industry has experienced the impact of COVID-19. With events canceled, postponed, or switching to virtual and hybrid formats, the lingering question remains, what does the future of event marketing look like? In this article, Bizzabo shares key insights and statistics from a recent study on what the future holds.
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You can count on ATN Event Staffing for your retail staffing needs. From seasonal staff to brand ambassadors to safety ambassadors and more, we’ve got you covered in cities nationwide. If you are looking for retail staffing this holiday season, we would love to assist. Contact us to learn more about our staffing solutions.