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Happy Hour:  Weekly Round-Up 

Bringing you some of the latest and greatest news in experiential and event marketing.

Last year, consumer hesitancy, store capacity limits, and closures put a damper on in-store holiday shopping. As restrictions have been reduced or lifted altogether, brick and mortars are ready to welcome customers this holiday season. But some aren’t quite ready to face the crowds and others find online shopping more convenient. As shopping habits evolve, brands and retailers are doing their best to meet the needs and expectations of all consumers this holiday season. In this week’s Happy Hour, we’ll take a look at five holiday retail trends. We also feature the key benefits of mobile marketing tours and the psychology behind emotional marketing (and why it’s so effective).

5 Retail Trends Shaping the Holiday Season

retail trends

With the holiday season upon us, many retailers and brands are vying to capture consumers’ attention for one last sales boost before the year ends. After the 2020 holiday season, brands should understand that consumer expectations may have shifted. While some may be itching to get out and shop in-store, others are hesitant yet crave the in-store experience. In fact, “70% of consumers said the thing they missed most about shopping was being able to physically engage with products in-store and the experience they get shopping with others.” With that said, brands should focus on creating unique and engaging experiences for both online and in-store consumers. From in-store experiential retail to digital experiences, this article explores retail trends that are shaping the holiday season.


The Power of Emotional Marketing 

the power of emotional marketing

Experiential marketing and emotion go hand in hand. We often talk about how the power of brand experiences evokes emotional responses that result in customer retention and loyalty. But this type of connection or bond is not exclusive to experiential. Brands can use other marketing tactics, including social media campaigns and television ads, to tug at consumers’ heartstrings, too. In this article, Inspira discusses the psychology behind emotional marketing and why it’s so effective.


3 Key Benefits of Mobile Marketing Tours

3 benefits of mobile marketing tours

As you prepare your marketing plans for 2022, consider taking your brand on the road with a mobile marketing tour. Mobile marketing tours are a tried-and-true experiential tactic that allows brands to target and engage consumers in multiple locations instead of one-off events. By expanding your campaign to numerous locations, whether locally, regionally, or even nationally, you’ll be able to reach more people resulting in increased awareness and potentially more sales. Here, we’ll look at three key reasons why you should consider adding a mobile tour to your 2022 marketing mix.


ATN’s Happy Hour brings you the latest and greatest news from the experiential and event marketing industry.  Subscribe to our blog to receive even more news delivered to your inbox once a month!

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As you make experiential marketing plans for 2022, you can count on ATN to provide you with top-notch brand ambassadors and event staff that will help make your campaign a success!  For almost two decades, marketing agencies and brands have partnered with ATN to provide staff for experiential marketing events, brand activations, mobile tours, and more!   If you would like to learn more about our event staffing solutions, contact us today!