Are you looking for a fun and engaging marketing strategy that will connect your brand with your customers and target audience? Or maybe you’ve already thought about some options, one of them being launching a mobile marketing tour? Mobile marketing tours are an incredible experiential marketing tool that allows brands to engage with customers in a unique and interactive way. There are a few tried and true tips for planning a successful mobile tour.
How to Plan a Successful Mobile Marketing Tour
First stop, finding the perfect locations or venues for your events. Location is everything when it comes to experiential marketing events and mobile marketing tours. If you set up in an inaccessible or out of the way location, you may have a hard time building momentum and attracting an audience. Here are a few things to consider when choosing locations or venues:
- Is the location easy to access?
- Is the location visible?
- Do you need a permit to be onsite?
- Does the location have a lot of foot traffic?
- Will you be able to reach your target demographic?
Do your due diligence and research locations and venues that are unique and exciting. Don’t be afraid to step outside of traditional ideas. The options are virtually limitless, they just require some creativity.
What logos or messaging will you use on your tour vehicle? On your equipment? Signage? Branding is a key way to draw in your audience and establish interest and trust in your message. An experiential marketing agency can help you with all of this and more. They will work with your to help create a unified and solid brand message that reaches across all your mediums, from vehicles to materials to the people you have representing your brand. It’s critical to have consistent messaging across the board.
Choosing the right staff for your tour is an absolute must. You’ll need tour managers, drivers, local brand ambassadors, and maybe event emcees, photographers or videographers. You want your brand to carry over into your staff. This requires a certain amount of diligence and perseverance when trying to find the right staff to represent your brand. Consider hiring an event staffing company to handle staffing and staff management for your tour. They will take care of the everything for you – recruitment, interviewing, background checks, staff logistics, event management, and payroll. This will allow you to focus on other important aspects of your mobile marketing tour.
Getting the Word Out
Reach your audience before you get there. Reaching your audience is crucial for a successful mobile marketing tour. How are people going to find you? How will they know where you are, when you’ll be there, why you’ll be there, and so on? Utilizing various forms of media is an effective and necessary way for generating buzz for your event, as well as continuing that buzz long after the event wraps.
Social media channels are an efficient and cost-effective way to advertise your events and they allow you to create a story surrounding your tour. Get creative and post engaging content, photos, videos, or start a hashtag campaign. Consider utilizing targeted social ads to reach a specific demographic in a specific location. You may also want to share your campaign with local bloggers or other media outlets to extend your reach. Depending on your budget, local publications and radio ads could be options to explore.
Encourage engagement at your event. Your brand ambassadors will be on hand to interact with consumers and get them engaged with your brand. You’ll also want to add some type of interactive element that appeals to any age group. Photo booths, giveaways, contests, and games and activities are all great engagement options. Engagement equals conversion. Conversion equals success. This mentality holds true both digitally and in-person, so find ways to engage your audience.
Connect with those who have come before you. Experience plays a huge role in our knowledge of most subjects. Reach out to experiential marketers, influencers, event staffing agencies, or anyone else who has gone through the successes and challenges of experiential marketing on the road. Building connections and networking is imperative in the planning stages of your mobile marketing tour. Don’t be afraid to ask questions, you can learn a lot from your vendors.
There are many aspects to mobile marketing tours. These six tips scrape the surface of the planning stages but will set you up on the fast track to success. The most important thing to remember when planning your mobile marketing tour is that flexibility is key. Go into it knowing that challenges and issues will arise and have a backup plan for your backup plan. When you can see around any problem and come up with effective solutions, it will put you on the path to success.
If you are considering taking your brand on the road, you’ll need a staffing partner that you can trust. With over 15 years of event staffing experience, ATN has the knowledge and expertise to successfully staff mobile marketing tours and events of any size and scope. We can provide you with mobile tour managers, CDL drivers, brand ambassadors, emcees, or any other type of promotional staff for your tour. To learn more about our event staffing and management solutions, please click below.