By Lisa Major
Like all experiential marketing events, there are many things that go into planning and executing a successful mobile marketing tour. Yet, because there are many more logistical considerations, mobile tours require a bit more effort in the planning stages. In this edition of Happy Hour, we lead off with an article that delivers six things marketers need to consider before launching a mobile marketing tour. We also discuss the top trade show trends of 2022, and we bring you guerrilla marketing tips and examples.
Mobile marketing tours have long been a key experiential tactic for brands. They allow brands to hit the road with FOMO-worthy activations that always attract a crowd. Because of their mobility, brands can connect with consumers in multiple locations – locally, regionally, and nationally, while generating buzz along the way. Of course, mobile tours require a lot of planning, and when done right, they are highly effective and cost-efficient. Here, Inspira Marketing delivers six things to consider before launching a mobile tour.
Many organizations rely on trade shows to connect and network with customers and prospects, making them a go-to marketing strategy for organizations spanning many industries. But, the pandemic put a big damper on the industry in 2020 and 2021. Fortunately, the last six months have been very productive on the trade show scene as the industry has rebounded to near pre-pandemic levels. As the industry returns to normal, it is evolving rapidly. This article looks at the trends that have emerged so far this year.
Guerrilla marketing is one of the pioneering strategies in the experiential marketing world. It’s a great tool to generate buzz and drive awareness because it catches people by surprise and captivates them. One of the unique things about guerrilla marketing is that it takes on many forms, from street team marketing to publicity stunts to interactive billboards and more. If you’re looking for some inspiration for a guerrilla marketing campaign, check out these steal-worthy ideas!
Brands and marketing agencies have trusted ATN with their experiential event staffing needs for nearly two decades. If you are looking for an experienced and dedicated event staffing partner who will work with you every step of the way, we would love to chat!