By Lisa Major
Halloween is approaching fast, and we all know what that means…the holiday season will be here before we know it. That said, now is the time to plan and prep for your holiday marketing campaign. By starting now, you can ensure that your brand stands out from the competition and captures the attention of your target audience. In this edition of Happy Hour, we look at the steps you need to take to get your holiday marketing campaign up and running. We also discuss how interactive elements can elevate your experiential event, and we feature tips on deciding which event marketing tactics are right for your brand.
“A well-executed holiday campaign can make a huge impact on a company’s bottom line.” ~Inspira Marketing
The holiday season is right around the corner, and if you haven’t started preparing for your holiday marketing campaign, now is the time. By getting ahead of the curve, you’ll ensure that you are maximizing your brand’s impact with a well-crafted and strategic approach. One that not only captivates your target audience but also captures the spirit of the season. From identifying your target audience to crafting the perfect messaging, this article guides you through the steps of prepping for a successful holiday marketing campaign.
“People crave experiences that are not only informative but also immersive and interactive.” ~Sarah Belanger, BlueWater
In experiential marketing, the power of interactivity is unmatched. In today’s noisy digital world, attendees expect more from brands. They want to be engaged, entertained, and involved. By incorporating interactive elements like gamification, VR experiences, and customized activities, you can create a participatory experience for consumers that will leave a lasting impression on them. Here, Bluewater delves into how brands can create interactive experiences that breathe life into experiential events, ensuring that they stand out and make a lasting impact on consumers.
“Starting with the end in mind, structure ideation, storytelling, a good team, and balancing creativity and practicality are fundamental to creating an engaging and impactful event marketing plan.” ~Rockway Exhibits
Event marketing is a proven strategy utilized by brands and companies of all sizes, and it offers numerous benefits. Because the strategy relies on real-life, face-to-face interactions, it builds strong connections between brands and consumers and paves the way for increased brand awareness and lead generation. From interactive trade show booths to immersive brand activations, the tactics used in event marketing are plentiful. But how do you know what is right for you? Which ideas will resonate with your target audience and yield the highest results? This article delivers a three-step framework that can help you identify and prioritize the most effective ideas for your brand to ensure your event marketing efforts are successful and impactful.
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