By Lisa Major
Pop-up shops are a great experiential marketing tactic that allows brands to create unique customer experiences. They work for both brick-and-mortar and e-commerce retailers and help to build brand awareness and drive sales. In this Happy Hour roundup, we lead off with an article that features a step-by-step guide to launching a successful pop-up shop. We also look at why brands need to invest in experiential marketing in 2022, and we discuss trade show booth layouts and why they are a key consideration in exhibit design.
Pop-up shops have made a name for themselves in experiential marketing. The tactic has been around for some time but grew increasingly popular during the pandemic. Pop-ups offer brands a tremendous opportunity to connect with consumers in high foot traffic locations and don’t require a huge investment. They are also highly versatile in that brands can take over empty brick-and-mortar spaces or use mobile options like shipping containers or other types of branded vehicles. This helpful guide will walk you through the process of planning a pop-up shop that will deliver results for your brand.
2022 is shaping up to be an epic year for experiential marketers. After COVID lockdowns and restrictions on events over the last two years, people are flocking to live events again. And as life finally returns to normal, brands are back in full force, offering live brand experiences to connect with consumers. If the last two years taught us anything, it’s that all the hype surrounding the effectiveness of experiential marketing is real. No other form of marketing comes close to achieving what experiential does. Here, Inspira Marketing delivers five statistics that demonstrate what’s driving brands to invest in experiential marketing this year.
Trade shows have long been one of the most effective forms of face-to-face marketing. This tried-and-true strategy gives businesses a golden opportunity to connect with customers and prospects, network, and collect solid leads. But to achieve all of this, you first have to attract attendees to your booth and then keep them there. While trade show design plays a significant role in drawing people in, the layout of your booth is equally important. From inexpensive inline designs to more costly island designs, this article covers everything you need to know about booth layouts and how they play a role in your trade show success.
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