By Lisa Major
After a year of cancellations, trade shows are making a comeback. And if you’re an exhibitor, now is the time to prepare for the rebound. In this week’s Happy Hour, we look at six tips that will help you prepare for your 2021 trade show debut. We also examine how brands are creating engaging experiences in a socially distanced world and we look at three experiential marketing tactics to embrace this year.
“While it’s difficult to abandon the status quo, flexibility and preparation are the keys to an effective updated trade show marketing strategy.” ~Exhibit Options
With each passing day, the event industry is inching closer and closer to returning to in-person events. States are giving the green light for convention centers to reopen, and trade shows and conferences are officially on the books. Of course, things will look much different for exhibitors than they did pre-pandemic. From keeping your staff safe to attracting attendees to your booth, here are six tips that will help you prepare for trade show exhibitions in 2021.
“Socially-distanced, outdoor events provide a way for brands to maintain a safe connection to their customers and can teach us valuable lessons, both now and in the future.” ~Dyan Cornacchio, Sparks
Face-to-face engagement is without a doubt what makes experiential marketing so successful. Engaging interactions between brands and consumers is what connects all the dots, telling the brand’s story and creating memorable moments that drive brand affinity. But in a socially distanced world, how can brands achieve that same level of engagement? In this article, Sparks features two brands that managed to pull off highly engaging experiences in the age of COVID.
“By focusing on interaction and engagement for both in-person and online audiences, you can make your future experiential events even more impactful.” ~Jeff Snyder (Inspira Marketing), Trade Show News Network
According to this featured article, “nearly three out of four consumers believe real-life connection is essential to companies’ success.” But making real-life connections has been tough to achieve due to the health and safety concerns surrounding the pandemic. Nonetheless, marketers have been busy creating new ways to safely make connections. From the drive-through trend to hybrid event strategies, here are three experiential marketing tactics to experiment with in 2021.
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