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Happy Hour:  Weekly Round-Up

The latest and greatest news in experiential and event marketing.

Product demonstrations have long been a go-to sales tool for B2B and B2C companies.  Whether it’s on the trade show floor or in-store, demonstrating the features and specs of a product to consumers through a tangible, offline experience gives companies a competitive advantage.  In this week’s Happy Hour, we take a look at how companies can pull off a successful product demonstration.  We also talk about the value of creating an experience map for your next activation, and lastly, we look at ten trade show blunders to avoid.

4 Tips for a Successful Product Demonstration

No matter what space you’re in or what product or service you offer, you likely have some competition out there.  And with so many choices, today’s consumers often feel uncertain, indecisive, and frustrated when it comes to making a purchase. In an effort to tackle this common scenario head-on, many companies turn to product demonstrations to give them a boost.  When a company can demonstrate the value of their product or service, what makes it different and/or better, and more importantly, how it can help a potential buyer, it completely changes the buying experience.  As a result, consumers are more likely to make an on-the-spot or future purchase.  Here, Sparks shares 4 tips for live product demonstrations that can work wonders for both B2B and B2C companies.

Experiential Experience Mapping:  Connecting the Dots 

The key to a great experiential marketing activation is the overall consumer experience.  The way consumers perceive and connect with the brand through face-to-face engagement, immersive elements, and even design elements are all important factors that should be considered.  But how can marketers connect all of the dots to ensure that the activation is successful and more importantly, that consumers walk away feeling connected to the brand?  In this article, MC2 shares how creating an experiential experience map will ensure that every activation element and consumer touchpoint cohesively work together to reach campaign goals.

10 Common Trade Show Blunders to Avoid

Trade shows are often a go-to marketing strategy for many brands.  They offer an excellent way for companies to create brand awareness, build relationships, and of course, showcase products and services.  However, as with any live marketing strategy, there are plenty of things that can go wrong.  Everything from the swag you distribute to the staff you have on hand is important for the success of your trade show efforts. With so many things to consider, it’s crucial that you take steps to avoid a few common pitfalls.  Here, we take a look at 10 trade show blunders and ways to avoid them.

ATN is your one-stop-shop for all of your event staffing needs.  From highly skilled product demonstrators to professional trade show staff to brand ambassadors, we can cover all of your needs.  Contact ATN today to learn more about our event staffing services.

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