By Lisa Major
Face-to-face brand experiences are powerful. When brands connect with consumers in-person, it sparks an emotional tie that can have dramatic results. In order to achieve those results, brands must aim to create meaningful moments that will resonate with their target audience. But creating a meaningful experience is easier said than done. In this week’s Happy Hour, we lead off with an article that outlines how brands can create relevant experiences that trigger emotional bonds. We’ll also discuss tips for using Instagram Stories and how marketers can expand the reach of their experiential campaigns with influencers.
We always talk about how experiential marketing is based on making meaningful connections with consumers, yet we rarely talk about what makes them meaningful. As this article points out, “ today’s consumers are attracted to brands who exist to make their communities stronger, happier, safer, more connected.” Consumers expect personalized experiences, ones that speak to them, not the masses. And, they support brands that align with what they believe in and that care about the things that they do. In order to get experiential marketing right, brands have to really think about who their target consumer is and what’s important to them. In this article, we’ll take a look at how brands can tailor their experiences to build deep-rooted and meaningful connections that will build brand love.
A well-executed experiential marketing campaign can create brand awareness, strengthen brand perception, and drive brand loyalty. And for those reasons, it’s easy to see why 91% of overperforming businesses and 80% of businesses performing as expected believe that live events are an important component of their company’s success. However, as you can imagine, executing an effective and successful campaign requires a lot of research and planning. If you’re ready to reap all the benefits that experiential marketing has to offer, here are six tips that will get you moving in the right direction.
Brands have long used social media platforms like Instagram to extend the reach of their experiential marketing campaigns. But, as platforms evolve with paid ads, more users and posts, and changing algorithms, marketers have a harder time of getting their content seen. When Instagram Stories launched a few years ago, no one could have predicted how successful the feature would be. With over 500 million daily users and a higher consumption rate than traditional feeds, Instagram Stories is one of the best ways for experiential marketers to extend the reach of their campaigns. Here, Inspira Marketing outlines three ways brands can use Instagram Stories to give their campaigns a boost.
Imagine the power of marrying two highly impactful marketing strategies to create a perfect brand experience for consumers. Experiential marketing offers a way for brands to meet with their target audience in person and create moments that foster meaningful relationships. Influencer marketing, on the other hand, aims to help brands create buzz and relies heavily on word-of-mouth recommendations. By joining the two strategies together, brands can create a powerful force that will generate excitement before, during, and after an activation. Read on for tips on how to incorporate influencer marketing into your next experiential marketing campaign.
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