02.20.23
By Lisa Major
From Chris Stapleton’s tear-jerking rendition of the Star Spangled Banner to the Chief’s game-winning field goal with eight seconds left, Super Bowl LVII did not disappoint. The hottest sporting event of the year is not only a win for football fans but also for brands. As fans flocked to the Phoenix area to participate in the hype leading up to the Super Bowl, brands were out in full force, ready to capitalize on the excitement surrounding the Big Game. In this edition of Happy Hour, we feature the best brand activations experiences from Super Bowl LVII. We also look at consumer expectations for 2023 and deliver fifteen inspiring industry-specific experiential marketing examples.
“For event profs, when it comes to the Super Bowl, it’s about more than just football.” ~Shannon Thaylor, BizBash
Year after year, the brand sponsorships and immersive activations surrounding the Super Bowl get bigger and better, and for some, the fan events are just as big of a draw as the game itself. From the Fanduel Party in Tempe to Gronk Beach in Scottsdale, the fan festivities surrounding Super Bowl LVII were nothing short of amazing. The vibrant party atmosphere attracted thousands of fans, giving brands a prime opportunity to engage with them. In this article, BizBash features some of the hottest brand experiences from Super Bowl LVII.
“While attempting to return to pre-COVID attendance numbers is respectable, doing so by defaulting to the legacy versions of our events, with little changes to content, layout, marketing, etc., isn’t.” ~Kimberly Hardcastle-Geddes, MDG
Most event marketers are busy making plans and preparations for the year ahead. And while all sectors of events seem to be back to normal, one thing to consider is that consumer expectations have changed a lot since the pre-pandemic era. With that in mind, as you’re focusing on your plans for this year, you need to remember that what success looked like in 2019 is far different than what it will look like in 2023. For example, today’s consumers crave highly personalized experiences (which your brand ambassadors can help facilitate) over huge, Insta-worthy activations where it’s easy to get lost in the crowd. This article discusses eight tips to help you plan for 2023 and beyond.
“The most popular experience-based marketing tactics evolve from year to year, and approaches to engaging target consumers will vary according to the type of business, with some being better suited to sparking interest in certain industries than others.” ~Forbes
Experiential marketing is a strategy that works for just about any industry, from finance to automotive to cannabis. And successful experiential marketing campaigns are exciting, not only for consumers who participate in the unique and engaging experience but also for marketing professionals. When experiential is your passion and livelihood, thought-provoking campaigns spark creativity and may inspire future campaigns. Here are fifteen examples of industry-specific experiential marketing ideas and tips to help get your wheels turning.
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ATN is a premier experiential marketing staffing agency that has staffed thousands of experiential marketing campaigns, conferences, trade shows, and more over the last two decades! We will work with you every step of the way to ensure that we provide you with the very best staff based on your needs. If you would like to learn more about our event staffing solutions, we would love to chat!
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