01.18.20
By Lisa Major
In the trade show world, first impressions are everything. While there are many elements that go into creating a standout exhibit, from booth design to interactivity, there is one critical component to making a killer first impression – your booth staff. In this week’s Happy Hour, we bring you all the nitty-gritty details that go into trade show staffing. We’ll also look at Event Marketer’s CES 2020 roundup, brands who pulled off successful stayable experiences, and tips to determine what type of brand activation is right for your company.
“If a brand invests time and money in a standout exhibit, it should also plan and invest in an effective booth staffing program.” ~Jack Morton Worldwide
To be successful on the trade show floor, your exhibit has to stand out. Yet, there is one key factor that is often overlooked – trade show staff. Your staff is on the front lines, serving as the face and voice of your brand and they are responsible for communicating your offerings to prospects, engaging with them, and generating leads. In short, they are your most valuable asset. For this reason, it is super important that you carefully consider your trade show staffing plan – whether it’s hiring a staffing agency to handle your needs or doing it yourself. Here, Jack Morton brings us everything you need to know to successfully staff your trade show exhibit.
When it comes to brand activations, there are so many options available – from pop-ups to college tours. But how do you know what type of activation is right for your brand? What does it entail? And, how much does it cost to pull it all off? Here, Department Zero delivers everything you need to know, including the estimated cost and time, to execute an experiential activation.
“Excuse our French, but you simply cannot make this shit up. (Pun intended.) ~Event Marketer
Photo: Digital Trends
Each year, hundreds of thousands of people from around the world attend CES to check out all of the latest products and gadgets in the consumer electronics industry. While technology may be the main focus for most, experiential and event marketers look to CES for a glimpse of what’s to come in the world of brand activations. From the much talked about Westworld activation to Charmin’s RollBot, check out the biggest and boldest brand experiences at CES 2020 and what they had to offer.
“The more time they [consumers] spend with your brand, the more likely it is that a long-term bond will be forged.” ~Inspira Marketing
One of the top experiential marketing trends that we expect to see in 2020 is the stayable brand experience. Over the past few years, we’ve seen quite a few brands experiment with over-night experiences that cater to their top fans. Experiential stays are unique and exclusive, and because of their longevity, they provide consumers with an experience that they will never forget. Here, we’ll take a look at a few brands that have generated a lot of buzz with their overnight experiences.
Thanks for joining us for this week’s Happy Hour! Join us again next week as we take a look at the latest news, tips, and trends in the experiential and event marketing industry.
