10.11.19
By Lisa Major
Corporate meetings and events can often feel like a chore for employees. They take time away from other tasks, they are a little predictable, and sometimes they are downright boring. So how can corporate event planners break out of the typical mundane meeting cycle? They need to make them experiential, aka fun, engaging, and interactive. This week, ATN’s Happy Hour leads off with an article that explains the importance of making corporate meetings experiential and ways to do it. We’ll also take a look at 10 amazing trade show exhibits, and discuss the ins and outs of live-streaming events.
Photo: Event Marketer
Corporate meetings and events can motivate employees, improve company culture, and boost employee morale. But in the experience-driven, tech-filled, and connected world that we live in, companies have to get creative to keep up with the expectations (and attention spans) of attendees. Just as brands seek to impress consumers through immersive experiences, corporate event planners must do the same for employees. In this article, we’ll explore how event planners can add a little zing to corporate meetings to keep employees engaged and excited.
One of the best forms of face-to-face marketing is the trade show. Trade shows allow companies to engage with attendees and create two-way conversations about products or services while homing in on brand messaging. But to get those conversations going and see success, the exhibit itself has to be unique and exciting to attract traffic – it has to have a “wow” factor. If you’re looking for ways to get your trade show booth noticed, take a look at these 10 inspiring examples.
Live streaming has increasingly become a go-to video marketing strategy for both brands and event planners. It gives brands a cost-effective platform to deliver visually compelling content that expands the reach of the event and allows for increased engagement and even new followers. With so many benefits, you may be more than willing to give live-streaming a try, but keep in mind that there is no one-size-fits-all approach. In fact, there are a lot of crucial elements that go into setting up a live stream at your event. Here, EventMB walks us through live-streaming, from the benefits to how to do it right.
Thanks for joining us for Happy Hour! Each week, we provide you with some of the latest news in experiential and event marketing, all in one place!
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