Attendee-Centric Conferences are Redefining Staffing Strategies

Even though conferences and in-person events are rebounding to pre-pandemic levels, the norms of 2019 no longer apply.  Conferences have evolved since then, with emerging technology, an expectation of virtual or hybrid elements, and a new focus on the attendee experience. These changes bring exciting opportunities for conference organizers despite the higher attendance barrier due to tightened budgets and travel policies. Read on to learn about the emerging conference trends and what putting attendees first means for the scope of your conference staffing needs.

4 Ways Conferences are Becoming More Attendee-Centric

Trend 1: Planners are booking non-traditional venues that are “experience-first.”

Venues that allow for immersive and interactive experiences are at the top of conference planners’ lists because they attract attendees with an out-of-the-box and unique offer. However, higher audience expectations don’t necessarily require luxury and extravagant venues. Planners who book something outside the typical conference center or hotel ballroom may experience higher attendance and a more laid-back atmosphere. With a unique venue, staffing needs will inevitably change with the venue requirements and experience to execute.  Make sure you account for staffing roles that are focused on making the audience experience seamless, as you may not be able to rely on the venue’s staff to do so.

Trend 2: A focus on accessibility.

Accommodating conference attendees of all abilities is a strong statement that shows your company’s commitment to inclusivity and prioritizing the needs of all attendees. You don’t necessarily have to promote it overtly, but taking steps to address and meet the individual needs of attendees goes a long way in establishing and building lasting partnerships. Better yet, be sure to train your conference staff on the accessibility needs of your guests. Include in your training materials and sessions the accessible amenities available to guests and suggestions on approaching and directing them so they are at ease.

Trend 3: Creating a sense of belonging and making people feel valued.

Conferences must offer attendees more than ever to influence a decision to attend. But the trend is not to go bigger and more extravagant in order to captivate more people. Instead, the focus is on creating a sense of inclusion so that everyone there feels that they belong. This sense of belonging is not just a trend but a value that should be at the core of every conference. By thinking about what best serves the audience and what adds the most value to their registration – including how to staff the event so guests are supported, you show your audience that they are not just attendees but integral to the event’s success. 

Trend 4: Prioritizing learning and networking.

When planning a conference that focuses on experiences, accessibility, and inclusion, you are truly putting the customer first and will see ROI in their loyalty, engagement, and repeat attendance. What audiences value most from conferences today are opportunities to advance their knowledge base and build their professional network. Therefore, finding a good balance of keynote speakers, panelists, engaging content, and informal interactive events is how you’ll deliver the optimal conference experience. And you’ll need professional on-site staff to facilitate the support and personalized experience you are committing to deliver.

ATN is the go-to event staffing agency for conferences, conventions, corporate meetings, and more. With over two decades of experience, organizations partner with ATN to provide experienced staff and exceptional service. From large-scale conferences to smaller-scale events, we’ve got you covered!

If you would like to learn more about our event staffing solutions, we would love to chat!