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Happy Hour:  Weekly Round-Up

The latest and greatest news in experiential and event marketing.

Exhibiting at a trade show is one of the most effective strategies for businesses. It allows for endless networking opportunities, and the potential for future sales is enormous.  While trade show success depends on several things, it’s the impression that you make on attendees that matters the most. In this edition of Happy Hour, we take a look at six things that you can do to make a lasting impression on your target audience.  We also dive into the top trade show and event technology trends of 2021.

6 Ways to Boost Your Trade Show Success

“Your first impression is the last impression, is the most suitable phrase that applies to trade shows.” ~Exponents

Photo: GES

Trade shows offer businesses a tremendous opportunity to network with potential prospects. But often, exhibitors are competing for the attention of attendees with hundreds of others in the same space. With that said, standing out and making a positive and memorable impression is crucial for success, because as this article points out, “your first impression is the last impression.” From your trade show staff to attendee engagement, here are six ways that you can make an impact an impact on your audience while boosting your trade show success.


Top Trade Show Trends:  What to Expect in 2021

“Hybrid and omnichannel events may ultimately be the best driver toward a full return to in-person events.” ~Matt Swenson, Trade Show Network News

Photo: Surf Expo

After nearly a year into the pandemic, in-person meetings, exhibitions, and live events are starting to pop up more and more.  There are positive signs that the industry is healing and heading in the right direction as event organizers and venues craft ways to safely gather, and there is proof that it can be done.  But the fact remains that because of the health and safety concerns and economic challenges surrounding COVID, it will be some time before things are back up and running at full speed.  With so many variables, what can we expect?  In this article, Trade Show Network News delivers ten predictions for the upcoming year.


Event Technology 2021:  The Ultimate Guide

 “90% of event professionals believe that technology can have a major positive impact on the success of their events.” ~Bizzabo

Event technology has come a long way in a very short time. These advances also paved the way for an almost seamless transition in bringing virtual and hybrid events to life amid the pandemic. From virtual platforms to engagement tools to event apps, event technology has evolved, working in tandem to make the attendee experience a better one. Here, Bizzabo showcases the technology trends that we can expect to see this year.


ATN’s trade show staffing solutions can help boost your trade show success by making an impact on your target audience through meaningful and engaging interactions.  If you would like to learn more about our services, we would love to assist you!

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