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Happy Hour Weekly Round-Up: 01.25.19

Each year, the Consumer Electronics Show (CES) takes center stage in Las Vegas, drawing hundreds of thousands of tech-lovers from around the world to check out the latest in ground-breaking technology.  And just when you think it couldn’t get any better than the previous year’s show, it does.  With a record-setting 180,000+ attendees and over 4,000 exhibitors, CES 2019 was nothing short of amazing.  Not only does CES give us a glimpse of the latest technology, but it also sets the bar for brand experiences.  With jaw-dropping exhibit designs and multisensory experiences, exhibitors pulled out all the stops to wow CES attendees. In this week’s Happy Hour, we take a look at a few of the highlights from CES.  From technology to notable experiential trends, here are a few buzz-worthy articles that you’ll want to check out.

CES Technology:  You’ve Got to See it to Believe It

CES 2019 Coolest TechSome interesting products made a name for themselves at CES 2019; however, some of the technology that debuted could change our daily lives in the near future.  What may seem like a few farfetched ideas from “Back to the Future” isn’t so farfetched at all. From a foldable mobile phone to a flying taxi, here are four of the most innovative products from CES 2019.

CES Experiential Marketing Trends:  It’s All About the Human Element

CES experiential marketing trendsFor tech fans, all eyes are on the latest and greatest technology.  However, for marketers, all eyes are on the exhibits themselves.  CES sets the standard for what we can expect from experiential marketing campaigns each year.  While there was no shortage of highly immersive and interactive displays for attendees to enjoy, one of the most notable trends was more humanization.  According to this article, CES exhibitors included more face-to-face experiences this year than ever before.  From product specialists to specialty staff, the human element was in full force.  Read on to see what other experiential trends emerged this year.

CES Industry Spotlight:  Automotive Brands Give a Glimpse of Our Future

CES Automotive TechAutomobiles may not be the first thing you think of when you think of CES, but there were plenty of automakers showing off the latest safety features and concept cars at CES 2019.  Hyundai and Kia stole the spotlight with their cutting-edge offerings and their spectacular displays filled with interactive elements.  Attendees were able to experience self-driving vehicles through simulated experiences and see a demonstration of a walking car that aims to aid first responders in disaster situations.  Check out how these automakers created epic experiences for attendees.

CES Experience Design:  Big, Bold, and Share-Worthy

CES Experiential Marketing TrendsAs with everything else at CES, exhibit designs continue to get more impressive year after year.  And it’s no surprise why.  With over 4,000 exhibitors competing against each other, it’s easy for brands to get lost in the crowd.  Having an exhibit that stands out and attracts attention is critical for success.  These nine brands made a big statement at CES with big, bold, and share-worthy experience designs.

CES 2019:  Stranger Things

CES 2019 Strange TechFor all of the cool products and experiences that come from CES, there is also an assortment of odd ones.  Those that are a little outlandish, strange, even downright weird.  The ones that leave most scratching their heads.  Here we take a look at a hilarious, first-hand account of the strangest things from CES 2019.

Thanks for joining us for this week’s Happy Hour.  Join us next week as we take a look at the latest news, tips, and trends in the experiential and event marketing industry.

ATN Event Staffing is your one-stop shop for all of your trade show staffing needs.  We can provide you with top-notch talent that will elevate your brand, creating awareness and buzz for your product or service.  If you need a reliable staffing partner for your CES staffing needs (or any other trade show or event), ATN is here for you.