By Lisa Major
Does street team marketing really work? The short answer is absolutely. Street team marketing is a highly effective and engaging experiential marketing strategy that’s been used for years. It is a type of guerrilla marketing that delivers a brand experience directly to consumers where they work, live, and play.
Unlike traditional out-of-home marketing tactics such as billboards or bus ads that often go ignored, street team marketing is designed to be surprising and interactive. And more importantly, memorable.
Establishing goals is a crucial component of planning a street team marketing campaign. Your primary goals may include increasing brand awareness and engagement. But more specifically, what sort of ROI are you hoping to achieve? For example, are you looking to:
Whatever your goals are, make sure you analyze your results during the campaign and afterward. If you’re missing the mark during the campaign, making a slight adjustment, like a location change, for example, can quickly get you back on track.
To be successful, you need to make sure your street team brand ambassadors know your brand well and are capable of executing your plan effectively. Additionally, they should who you’re targeting, how to communicate with them effectively, and have the ability to make a positive impression on them. If you choose the wrong people to represent your brand, your street team efforts could fall flat.
Effective street team marketing enables you to engage with your target consumers in a positive and meaningful way. The purpose should be to entertain and surprise them and show them that they matter to you. Street team marketing is one of the most impactful ways to win over new customers because the tactic is unique, engaging, and oh so memorable.
Check out more tips >> 12 Tips for a Successful Street Team Promotion
With almost two decades of experience, ATN Event Staffing knows the ins and outs of street teams. We will help you plan and carry out an effective street team campaign that will engage customers and help you reach your business goals. Contact us today to learn more!