08.30.24
By Lisa Major
If you’re looking to maximize lead generation at events, having the right tools on hand is critical. These tools can help you capture and manage leads effectively and more efficiently, ultimately leading to a higher return on investment. From lead capture apps to fully-blown automated platforms, the right tools can make a significant impact on your event marketing success. In this Happy Hour roundup, we explore some of the most effective event lead-generation tools on the market. We also look at effective event marketing strategies and modern experiential fabrication.
“In 2024, successful experiential marketers use various types of tools to capture, qualify and nurture leads because of its accuracy, efficiency, security and ability to provide insights and prove ROI with reliable data.” ~Limelight Platform
Event marketing is a beneficial marketing strategy for companies looking to make face-to-face connections and generate leads. It not only provides brands with valuable consumer data but also aids in nurturing consumer relationships, ultimately leading to an increase in both current and future sales. However, when it comes to lead generation, brands need to be diligent. They must ensure that lead information is captured properly and followed up with quickly to ensure ROI. If you’re finding that your efforts in capturing leads at events aren’t yielding the desired results, it’s important to determine whether you are using the most effective tools needed for success. Here, Limelight Platform shares eight tools that will help you get the most out of your lead generation efforts.
“Experiences can create an emotional bond that improves a customer’s lifetime value anywhere between 20% to 50% after attending.” ~Anyroad
In a world where consumers crave authentic connections and unforgettable moments, brands are turning to experiential marketing to make a lasting impact. Immersive brand experiences go beyond traditional marketing strategies and create experiences that resonate with consumers and form long-lasting bonds. While the main goal of experiential marketing is to create memorable, face-to-face connections, there are many types of strategies and tactics that brands can experiment with depending on their goals and budget. In this article, we take a look at three of the most effective experiential marketing strategies, along with tips and considerations that will set you up for success.
“Emerging trends in experiential design and fabrication are helping brands raise awareness and connect with their customers like never before.” ~Kristie McNulty, Bridgewater Studio
With so much digital noise around that’s easy to tune out, it’s the tangible, immersive brand experiences that really leave a mark. Brands are investing in unique, sensory-rich interactions to capture consumers’ attention. The latest experiential design and fabrication trends empower brands to elevate their presence and captivate audiences with visually striking installations and intricately designed spaces. This article explores how these modern examples of fabrication are setting the stage for compelling brand storytelling that consumers crave.
ATN Event Staffing is your one-stop resource for experiential and event marketing staffing. With over 20+ years of experience, we have the knowledge and expertise to provide you with the right event marketing teams each and every time. From engaging attendees and conveying key messaging to generating quality leads and making connections, our event teams have you covered.
Contact us to learn more about how we can support you with your event staffing needs!
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