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Happy Hour: Experiential and Event Marketing News

Bringing you some of the latest and greatest news, tips, and trends in experiential and event marketing.

To achieve event marketing success, brands need to capture an audience’s attention through meaningful and genuine experiences. In doing so, they can cultivate deeper connections that stick with them long after the event is over. In this edition of Happy Hour, we look at how purpose-driven experiences elevate engagement and build brand love. We also feature a roundup of the best brand activations and experiences from Coachella 2024 and deliver trade show budgeting tips to help you stay on track and get the most bang for your buck.

Elevating Event Engagement Through Meaningful Experiences

“. . .there’s a magical moment that separates the memorable from the mundane—the wow-factor.” ~Interactive Entertainment Group

experiential marketing Experiential marketing is an incredibly effective strategy that allows brands to connect with their target audience in a meaningful way. However, it takes a focused effort and commitment to achieve success. Whether you’re hosting an activation, corporate event, or attending a trade show, you need to be intentional about your approach, carefully crafting a story that resonates with your audience and encourages them to participate. This requires a deep understanding of consumer behavior, as well as creative thinking and attention to detail. By creating a captivating experience that stops people in their tracks, brands can leave a lasting impression on their audience and build a stronger connection with their customers. This article examines why it’s important to be intentional in your experiential efforts and offers a few examples of brands that got it right.

Buzzworthy Brand Experiences from Coachella 2024

“Brands like Pinterest, American Express, NYLON, Aperol, YouTube, and Coca-Cola drew attention with colorful, interactive, creativity-packed spaces during weekend one.” ~Claire Hoffman, BizBash


Coachella, one of the largest and most popular music festivals in the world, is known for its killer musical lineup and A-list celebrity guests. However, it’s not just the music and star-studded attendees that make Coachella an unforgettable experience; it’s also an experiential playground where brands strut their stuff with eye-catching designs and interactive spaces. The creative activations and experiences at Coachella always serve as a source of inspiration for experiential marketers, and this year was no exception. From immersive footprints to Insta-worthy spaces, here are some of the most impressive and talked-about activations from Coachella 2024.

Budgeting Tips for Trade Show Success

“As you navigate the budgeting landscape for your next trade show or experiential booth, remember that strategic planning is the cornerstone of a remarkable event.” ~FCPG

Trade Show Budgeting

Trade shows are a great marketing tool to help you get your product and services in front of those who matter the most to you. However, aligning every dollar you spend with your goals is essential to ensure that your efforts produce results. To be successful, it’s important to budget for the trade show strategically, considering all aspects involved, from booth design and technology to logistics and staffing, and prioritize your expenses accordingly. Here, FGPG delivers tips that will help you with your budgeting approach to ensure you get the most out of your efforts and, ultimately, boost your bottom line.

ATN Event Staffing specializes in providing top-tier staff for experiential and event marketing campaigns. With over two decades of experience, ATN understands what it takes and, more importantly, who it takes to make your campaign successful. Contact us to learn more about our event staffing services!