08.16.24
By Lisa Major
With everchanging ideas and concepts, it’s essential for event marketers to be in the know and stay on top of the latest trends and happenings within the industry and beyond. This includes staying up-to-date on the latest in event technology, consumer expectations and behavior, and emerging strategies – all of which contribute to creating memorable and impactful events. In this edition of Happy Hour, we take a look at the top event marketing trends of 2024. We also feature the hottest brand experiences from San Diego Comic-Con and dive into effective trade show booth strategies.
“The truth we all know: the lasting impression of an event often hinges on the emotions and thoughts it evokes.” ~Amex Global Business Travel
The event marketing space is constantly evolving, and marketers have to adapt to stay ahead of the curve and meet consumers where they are. As consumer expectations shift, understanding what consumers want outside of an event allows you to better understand what they respond to. The main goal of your efforts should be to create unique and unforgettable experiences that resonate with attendees. From leveraging cutting-edge technology to elevating engagement, here are some of the top trends that are reshaping how event marketers connect with event attendees.
“Whether you’re working with a small exhibit space or a large one, the key to success truly lies in how effectively you use your space and resources to create a memorable experience for your audience.” ~Rockway Exhibits
When you think of a trade show exhibit, you may envision a large footprint with high-tech displays and flashy aesthetics. While these are sure to garner a lot of attention, bigger isn’t always better when it comes to trade show booths. The secret to a successful exhibit is how effectively you use the space and your ability to create an experience that attendees will remember. This can be achieved with eye-catching designs, engaging elements, and professional trade show staff. This article challenges the go big or go home mentality by exploring how you can maximize your efforts without maxing out your budget.
“Take a spin through some of the best SDCC 2024 experiences found outside the convention center and across the city’s Gaslamp District.” ~Event Marketer
San Diego Comic-Con regained its momentum after the 2023 writers’ and actors’ strikes put a damper on last year’s event. The highly anticipated pop-culture event drew over 130,000 superfans to the San Diego Convention Center, where they were met with various exhibitions featuring the latest in comics, collectibles, gaming, and entertainment showcases. But, some of the most immersive experiences took place outside the convention center, where brands hosted elaborate fan experiences and activations. From iconic SDCC experiences by veteran brands like Hulu and FX to a few newcomers making their mark, here are some of the hottest brand experiences from SDCC 2024.
ATN Event Staffing is a premier, nationwide event staffing agency serving the experiential and event marketing industry. If you’re looking for a staffing partner for your next brand activation, conference, or trade show, we would love to chat!
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