By Lisa Major
In the everchanging and evolving landscape of holiday retail, a major transformation is happening, driven by Gen Z shoppers no less. In this edition of Happy Hour, we examine how Gen Z’s preference to shop in-store is revitalizing physical retail this holiday season. We also discuss the warning signs that exhibitors should watch out for when choosing events to exhibit at. Lastly, we feature ten inspiring experiential marketing campaigns with key learnings from each.
“Gen Z’s unique preferences and behaviors are not only shaping the retail industry but also having a profound impact on the economy.” ~Kristin Mueller, Forbes
The holiday shopping season is here, and all eyes are on Gen Z as their influence is reshaping the retail landscape. Surprisingly, these digital natives prefer shopping in physical stores because of the experiences they provide. You see, for them, it’s not just about purchasing products; it’s about personal interactions, immersive retail experiences, and sensory engagement. That said, physical retailers need to recognize the importance of creating unique and engaging in-store experiences to meet the needs of this generation. After all, they are breathing life back into physical retail. Here, we look at how Gen Z’s shopping preferences are revolutionizing the retail landscape this holiday season.
“While exhibiting at trade shows and conferences can lead to exposure, revenue, and new relationships, exhibiting at the wrong event can be a waste of precious time and resources.” ~Expo Pass
Exhibiting at trade shows can be a game-changer for companies. From brand awareness and networking to generating leads and sales, trade shows have so much to offer. However, not all events are created equal, and it’s vital to be aware of any red flags that may be a sign to not exhibit at a particular event. Deciding not to move forward with an event can save you time and money and can protect your brand’s reputation. From a mismatched target audience to low attendance numbers, there are some obvious indicators to be wary of. This article explains what to watch out for to ensure you get the most out of your event marketing efforts.
“Experiential marketing invites consumers to interact directly with a brand to encourage brand awareness, action, and loyalty.” ~Semrush
Experiential marketing is more than just a buzzword; it’s a proven strategy that successful brands utilize in today’s competitive landscape. Experiential aims to create real-life connections by engaging consumers in interactive and memorable experiences. As brands and marketers continually evaluate and brainstorm ideas to reach their target audience on a personal level, they often seek inspiration from other successful campaigns. Here, Semrush delivers ten examples of successful experiential marketing campaigns with key learnings from each.
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As you make experiential marketing plans for 2024, you can count on ATN to provide you with top-notch brand ambassadors and event staff to help make your campaign a success! For over two decades, marketing agencies and brands have partnered with ATN to provide staff for experiential marketing events, brand activations, mobile tours, and more!