10.29.24
By Lisa Major
It’s hard to scroll through TikTok or Instagram without seeing a cosmetics ad or influencers featuring their go-to products. That said, the competition in the beauty industry is fierce in the digital age. To break through the clutter, many brands are turning to experiential marketing to connect with their target consumers. In this edition of Happy Hour, we take a look at how beauty brands are leveraging experiential marketing to create brand awareness and loyalty. We also take a look at the importance of offering engaging experiences during the holiday season and deliver tips on how to make your brand activation unforgettable.
“Experiential is the gift that keeps on giving, connecting audiences to brands and creating reams of social output.” ~The Drum
Beauty brands are increasingly turning to experiential marketing to generate awareness for their products and reach their target demographic. With the popularity of social media influencers showcasing “get ready with me” content and the prevalence of social media ads, digital marketing presents a lucrative opportunity for beauty brands. However, with cosmetics, most people want to try them before committing to a purchase. That’s where pop-ups and immersive experiences come into play. Experiential activations offer tangible, face-to-face connections that allow consumers to try products first-hand and learn more about the brand and products from on-site brand ambassadors. From Drunk Elephant’s UK brand launch pop-up to Glossier’s sensory-driven perfume activation, the brand experiences featured in this article focus on personalization, interactivity, and a sense of belonging.
“During festival season, brands find themselves in a crowded market. It is a challenge to stick out and cut through the noise. However, one sure fire way for brands to make a splash is to leverage experiential marketing.” ~Adweek
It’s almost Halloween, and you know what that means: the holiday season is right around the corner. Once the trick-or-treaters are tucked in for the night, brands will be busy launching their holiday ad campaigns. This year, we can expect to see a lot of personalized experiences and immersive retail strategies as brands seek to not only make connections with consumers this holiday season but also turn them into lifelong customers. In this article, Adweek sits down with a few experiential gurus who talk about the importance of focusing on emotional connections and unique experiences to create memorable holiday campaigns.
“We live in a world where consumers are bombarded with hundreds of ads daily, and the old methods of shouting louder to be heard simply don’t work anymore.” ~Rhett Powers, Forbes
Interactive brand experiences are powerful, but they are challenging. When it comes to experiential marketing, one age-old saying holds true. You never get a second chance to make a first impression. Add in the short attention span that characterizes our society, and communicating messaging to consumers can be tough. This Forbes article discusses why brands should focus on the emotional impact of experiences to increase awareness, differentiate themselves, and drive brand loyalty.
Ready to elevate your experiential marketing campaign with top-notch staff? With over 20 years of experience, ATN Event Staffing provides experienced brand ambassadors and event staff to help make every activation unforgettable. Connect with us to learn more about how we can help you bring your brand to life with the right team!
Subscribe to our monthly blog to receive experiential news, tips, and trends delivered straight to your inbox!
