03.24.23
By Lisa Major
Experiential marketing aimed at sports fans allows them to engage with their favorite teams, players, and brands in immersive and meaningful ways. Whether it’s through fan zones, activations surrounding venues, or local events, brands and teams can connect with devoted fans and make memorable and long-lasting connections. In this week’s Happy Hour, we lead off with an article that discusses how the sporting industry and sponsors are tapping into experiential marketing to engage with fans. We also look at top trade show engagement trends and event branding ideas.
“Experiential marketing is inclusive and brings every fan into the fold—regardless of where their seat is in a stadium or if they are at home.” ~Pitch 5 Productions via BizBash
Sports fans are passionate about their teams, but the cost of attending events is increasing, making it difficult for the average person or family to attend. But that doesn’t mean that fans are entirely left out of the in-person sports experience. Experiential marketing can help teams and brands bring the thrill of attending a game to fans by providing unique and interactive experiences built just for them. This article features unique ways that the sports industry is using experiential to connect with fans.
“When many of your consumers are Mothers, they deserve to be celebrated in a bigger, better, and more beautiful way than your competitors. ” ~Food Truck Promotions
While many marketers focus on reaching Millennials and Gen Z, one group that should not be overlooked is mothers, who account for a significant portion of consumer purchases. Mother’s Day is an excellent opportunity for brands to create emotional connections with this lucrative audience. To connect with moms, brands should focus on authenticity, and experiential marketing is a perfect way to do this. Experiential not only strengthens brand-to-consumer relationships, it also creates moments that people remember. From branded swag that moms love to offering a place to rest and recharge, these activation ideas will surely make moms happy.
“Your brand is what sets your event apart from all the others and helps create an identity for your attendees to remember long after the event is over.” ~Bluewater
Photo: Sephora
Regardless of the type of event you’re planning, branding is an important consideration to take into account. It shapes how attendees remember the experience and has the power to establish brand identity, foster trust, and aid with engagement efforts. Here are some event branding ideas to try out to ensure your event is not only visually appealing but also leaves a lasting impact on attendees.
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