09.11.23
By Lisa Major
Today’s digital world is fast-paced and endless. If you can dream it, you can do it – with the help of the web, of course. But when the sky’s the limit, it’s easy to get lost in the clouds.
Experiential marketing is a solution that helps brands connect with consumers on a personal level and break through the digital noise. While digital marketing certainly has its place, it can’t match the genuine connections you make when you meet people face-to-face.
Nowadays, everything is digital. Need new clothes? Just hop online. Bored and looking for something to do? Google has your back. Want to catch your favorite shows? It’s probably on one of the five streaming services you pay for.
All that web surfing comes at a cost. Nearly one-third of consumers reported feeling overwhelmed by how many devices and subscriptions they manage in a 2021 survey from Deloitte.
This sense of fatigue – dubbed as “digital burnout” – follows many consumers daily. And while a good portion of shopping and brand research happens online, what’s often more impactful is what happens beyond the screens.
Experiential marketing is all about real-world, face-to-face interactions with consumers. And consumers who are bogged down by so much digital everything are especially likely to notice the difference in how they experience your brand through these interactions because they will associate your brand with positive and happy emotions instead of negative feelings and annoyances that often occur with digital advertising.
One of the best things about experiential marketing is its flexibility. Experiential comes in all shapes and sizes, with options for just about any budget. Whether you choose to host an immersive brand exhibition, a pop-up event, a street team campaign, or something else, you get to decide how you want to connect with your customers, and that opens up tons of opportunities to build meaningful relationships that shape your brand.
No matter which type of activation you choose, the connections you make will foster engagement, drive sales, and, eventually, loyalty. Providing consumers with an experience that engages them in unique and interactive ways helps them to see themselves as a part of your story and mission. And when you add brand ambassadors into the mix, they open the door for conversations and humanize your brand, bringing it to life.
Takeaway: The things we tend to remember the most aren’t the things that are the easiest or most convenient. Instead, it’s the experiences that stir our passions and ignite our curiosity that stick with us. Experiential marketing empowers you to turn this concept into reality for consumers.
Since 2002, ATN Event Staffing has worked with brands and marketing agencies to provide top-notch brand ambassadors for experiential marketing campaigns. Contact us to learn more about our experiential marketing staffing solutions and how we can help you reach your campaign goals.
