10.06.18
By Lisa Major
Whether you have executed one trade show marketing campaign or multiple ones, you know how much goes into planning, execution, and even the post-campaign. With all the moving parts and all of the things you need to consider, mistakes are bound to happen. In this week’s Happy Hour, we take a look at 11 common trade show mistakes and tips to avoid them. We also feature articles on authentic attendee-generated content, the importance of consistent branding in event marketing, and tips for safer events.
“There are numerous instances where companies find it difficult to achieve the results they’re looking for due to making some very common, critical trade show mistakes.” ~Doug Ramsey
Trade shows and exhibitions are known for helping businesses to network with customers and generate sales leads. There are many important factors that go into planning a successful trade show exhibit, from logistics to staffing to technology. And with all of those elements comes a risk for critical errors. Unfortunately, by the time those mistakes are realized, it’s often too late. In order to be successful and get a greater return on the investment, trade show marketers need to steer clear of these common (and critical) mistakes.
“At a brand event, it can be difficult for the company behind-the-scenes to trust that guest will say all the right things, share product photos, use the hashtag, and invoke positive messaging with every Instagram Story.” ~Concierge.com
As social media has become a part of our daily lives, most brands incorporate some type of social sharing element into their brand activations. And for good reason. One single post can reach thousands of people in a matter of seconds, sending awareness for your brand and your campaign through the roof. Sure you can have photo booths, hashtag campaigns, and jaw-dropping designs to encourage social sharing, but like this article states “the best social posts are authentic. Not bribed. Not coerced. But, originally conceived from their poster for the pure joy of sharing.” Here, Concierge.com shares four strategies to ensure your attendee-generated content is genuine.
“In a world driven by experience, the best experiential marketing campaigns give your audience a reason to remember you.” ~Steve Harvey
Traditional advertising continues to fade, while experiential marketing continues to prove its value in this world driven by experiences. In fact, 65% of marketers said they see a direct sales boost from experiential marketing and a whopping 80% of marketers say that live event is critical to their brand’s success. With numbers like this, many companies are ready to incorporate experiential marketing into their overall strategy. There’s just one problem…they have no idea where to begin. This in-depth article provides information, tips, and strategies to get you moving in the right direction. Read on and start enjoying all of the benefits that experiential has to offer.
“There’s no denying the importance of quality when it comes to selling a product or service, but it’s consistently delivering a recognizable brand that will help businesses to create and maintain loyal relationships with consumers.” ~The Events Structure
No matter what your experiential marketing campaign entails, whether it’s a guerrilla marketing event or a multi-city mobile marketing tour, consistent branding is the key to boosting brand awareness and fostering long-lasting relationships with consumers. Branding communicates everything about your brand, including who you are, your tone of voice, and what you believe in. It’s what people recognize and stirs up the senses. For this reason, creating a powerful and consistent branding campaign is key in the experiential marketing industry. Here, we will take a look at the power of branding in experiential marketing and three brands who always get it right.
“From eliminating foreseeable risks to being prepared for the worst, there’s never been a more critical time for event marketers to arm themselves with the intelligence and resources necessary to maintain safe and secure events.” ~Event Marketer
Event safety has become a top priority for event marketers in 2018. With the unfortunate scenarios that have plagued the world in recent years, event planners and marketers understand the importance of having a plan and keeping attendees as safe as they possibly can. In this article, Event Marketer features five industry experts who share ten tips to keep events and attendees safe and secure.
We love staying on top of all of the latest trends and news in the experiential and event marketing industry. Let us do all the work and keep you in the know! Subscribe to our blog and we’ll deliver the latest and greatest industry news to you once a month!
When you need staff for your live marketing campaign, ATN is here for you. We deliver the best staffing solutions in the industry, across the US and Canada, in any city, large or small. From trade show staffing to experiential marketing event staff to street team events, you can count on ATN.
