fbpx
ATN Event Staffing Logo

Happy Hour:  Weekly Round-Up 

Bringing you some of the latest and greatest news in experiential and event marketing.

Experiential marketing aimed at sports fans allows them to engage with their favorite teams, players, and brands in immersive and meaningful ways. Whether it’s through fan zones, activations surrounding venues, or local events, brands and teams can connect with devoted fans and make memorable and long-lasting connections. In this week’s Happy Hour, we lead off with an article that discusses how the sporting industry and sponsors are tapping into experiential marketing to engage with fans. We also look at top trade show engagement trends and event branding ideas.

How Experiential Marketing is a Game-Changer for Sports Fans

“Experiential marketing is inclusive and brings every fan into the fold—regardless of where their seat is in a stadium or if they are at home.” ~Pitch 5 Productions via BizBash

Experiential Marketing for Sports Fans

Sports fans are passionate about their teams, but the cost of attending events is increasing, making it difficult for the average person or family to attend. But that doesn’t mean that fans are entirely left out of the in-person sports experience. Experiential marketing can help teams and brands bring the thrill of attending a game to fans by providing unique and interactive experiences built just for them. This article features unique ways that the sports industry is using experiential to connect with fans.


Experiential Marketing Ideas to Connect With Moms 

“When many of your consumers are Mothers, they deserve to be celebrated in a bigger, better, and more beautiful way than your competitors. ” ~Food Truck Promotions

marketing to moms

While many marketers focus on reaching Millennials and Gen Z, one group that should not be overlooked is mothers, who account for a significant portion of consumer purchases. Mother’s Day is an excellent opportunity for brands to create emotional connections with this lucrative audience. To connect with moms, brands should focus on authenticity, and experiential marketing is a perfect way to do this. Experiential not only strengthens brand-to-consumer relationships, it also creates moments that people remember. From branded swag that moms love to offering a place to rest and recharge, these activation ideas will surely make moms happy.


5 Creative Event Branding Ideas to Make Your Event Unforgettable

Your brand is what sets your event apart from all the others and helps create an identity for your attendees to remember long after the event is over.” ~Bluewater

Event Staffing Agency - ATN Event Staffing Brand Ambassadors

Regardless of the type of event you’re planning, branding is an important consideration to take into account. It shapes how attendees remember the experience and has the power to establish brand identity, foster trust, and aid with engagement efforts. Here are some event branding ideas to try out to ensure your event is not only visually appealing but also leaves a lasting impact on attendees.

Thanks for joining us for Happy Hour! Be sure to subscribe to our monthly blog to receive the latest and greatest in experiential marketing news! 

Subscribe to Our Monthly Blog


Since 2002, ATN Event Staffing has been a go-to staffing partner for thousands of brands and agencies. Our experienced brand ambassadors and event staff will help to elevate your brand and get it the recognition it deserves. Contact us to learn more about our event staffing solutions and how we can help you reach your goals.

Experiential Event Staffing Gurus Since 2002

21 Years of Experience

Event staffing leader since 2002

More

Largest Talent Database In The Industry

430,000 vetted field employees

More

Nationwide
Staffing In The U.S. and Canada

Any city, large or small

More