By Lisa Major
Check out some of the recent brand activations and experiential marketing events that we have staffed!
For the past several years, ATN Event Staffing has provided brand ambassadors for multiple Kia events, including NBA activations. When our client requested event staff for All-Star weekend, we were beyond thrilled to assist.
The NBA All-Star Game in Charlotte brought brands and fans together for an amazing weekend of experiences, activations, and events. As the official automotive sponsor of the NBA, Kia Motors offered several brand experiences for fans. Having multiple activations around the Spectrum Center gave the automaker the chance to show off their 2019 lineup and promote their partnership with the NBA.
ATN’s brand ambassadors were on hand to interact with fans and encourage participation in several interactive elements including games and activities, photo opportunities, NBA player meet-and-greets, and social sharing contests. Additionally, they collected leads and distributed premium giveaways and contest prizes including beanies, All-Star t-shirts, and even All-Star game tickets!
With several prominent displays and activations, Kia created a lot of buzz and gained exposure over All-Star weekend. And, ATN’s brand ambassadors did a fantastic job promoting the Kia brand and the campaign was a huge success.
Since 2002, ATN has been the preferred event staffing agency of choice for countless marketing agencies and brands. Our clients count on us to provide them with exceptional brand ambassadors and top-notch customer service. We are not just an event staffing vendor, we are your event staffing partner. Contact a member of our client services to learn more about our experience and our event staffing solutions.