By Lisa Major
2020 has been a year of twists and turns, and we’ve learned to expect the unexpected. For experiential marketers, 2021 will be the year of adaptation in an ever-evolving world. Because there is such a variance in consumer sentiment and behavior surrounding COVID-19, marketers will need to embrace new experience formats that are authentic, engaging, and immersive, yet flexible to meet consumers’ needs across the board.
In this week’s Happy Hour, we lead off with an article that explores the future of brand experiences. We also showcase tips for choosing the right mobile marketing vehicle, examples of successful experiential campaigns from around the world, and bring you 500 of the most influential and inspiring experiential and event professionals in the industry.
“Brands need to take back control of and embrace new formats or they will fail to thrive.” ~Jack Morton
They say humans learn and adapt to just about any situation, and that has become more evident than ever before in the year 2020. We’ve adapted to working from home, homeschooling our children, and staying in social bubbles with a select few.
The experiential marketing and events industry has adapted, too – shifting to virtual and hybrid events, drive-in experiences, and contactless activations. And looking ahead to 2021, it’s clear that COVID-19 is not going anywhere. With that said, the brands that have taken a wait and see approach will need to reevaluate their strategy. To survive, they will need to embrace a new way of executing experiences. In this article, Jack Morton outlines the key factors that brands should focus on when planning activations in 2021.
If you’re thinking of hitting the road with a mobile marketing tour, there are many things to consider including logistics and staffing. But of course, one of the most important elements of your campaign is the vehicle itself. From the type of vehicle to interactive elements to your campaign goals, there is so much to take into consideration. Here, we’ll take a look at three tips to ensure that your vehicle gets you the most bang for your buck.
“If brands truly want to connect with customers, they must find a deeper way to build trust, and leverage on creating memorable experiences for their customers.” ~Doingsoon
Experiential marketing fosters relationships between consumers and brands that no other form of marketing can achieve. Hence, it has been a go-to strategy for many brands over the years. Successful campaigns of the past serve as an inspiration to the experiential marketing industry, reminding us of the better days that we long to see again. Here, we’ll take a peek at a few inspiring campaigns from around the world.
“From rising talent to renowned names, here are the United States’ most influential event professionals of 2020.” ~BizBash
As the old saying goes, it’s not what you know, it’s who you know. The events industry is made up of some of the most creative people on the planet – from agency innovators to event organizers and producers to event technologists. Here, BizBash delivers the who’s who in the events industry, the BizBash 500.
Thanks for joining us for this week’s round-up of experiential and event marketing news! Be sure to subscribe to our blog to have the latest and greatest news delivered to your inbox once a month!
If you’re looking for an experienced experiential event staffing company, ATN is your trusted partner. Since 2002, ATN has provided top-notch brand ambassadors and promotional staff for thousands of live marketing events and brand activations. If you are interested in learning more about our staffing services, please click below to contact one of our event staffing gurus.
Thanks so much for helping us out! Super energetic team and I loved that we get the opportunity to switch staff out mid-event and having a lead BA just makes things easier. We had such a fantastic experience and you’re definitely at the top of our list for when we need staffing.