ATN Event Staffing Logo

Brand Ambassadors, Event Staff, Street Teams, and more!

The 2026 World Cup will bring millions of fans to North America, creating a golden opportunity for brands to connect with global audiences through experiential marketing events, street team marketing, product sampling, and brand activations.
 
Since 2002, ATN Event Staffing has been the go-to staffing agency for brands activating at sporting events, including the Super Bowl, the Olympic Games, NCAA sporting events, NBA All-Star Game, World Series, PGA tournaments, MLS events, Club World Cup, Kentucky Derby, and more! From massive fan fests with 100+ brand ambassadors to smaller, more targeted activations, we’ve staffed it all.
 
With 500,000+ vetted staff nationwide and 20+ years of experience, we can provide experienced event staff, brand ambassadors, and experiential teams for activations and experiences in every host market for the 2026 World Cup:
 
United States: Atlanta, Boston, Dallas, Houston, Kansas City, Los Angeles, Miami, New York / New Jersey, Philadelphia, San Francisco Bay Area, and Seattle
Canada: Toronto and Vancouver

Event Staffing Solutions for Brand Activations During the World Cup

We provide highly professional, engaging, and experienced staff, vetted and hand-selected, to support a wide variety of campaigns, including:

  • Fan zone activations 
  • Mobile marketing tours 
  • Street team experiences 
  • Pop-up events and activations 
  • Hospitality and VIP experiences
  • Sampling programs
  • Retail and stadium-adjacent activations
  • Sponsored watch parties 
  • Airport activations 

Our event staffing solutions include:

  • Brand Ambassadors 
  • Product Samplers 
  • Street Teams 
  • Multicultural Brand Ambassadors 
  • Specialty Staff – emcees, tech-savvy team members, promotional models, and mascots
  • And more!

Why Brands Choose ATN

  • 500k+ field staff across North America
  • 20+ years specializing in experiential and event staffing
  • Dedicated recruitment, account management, and client service teams
  • 24/7 support and real-time on-site communication
  • Experienced staff in every host city
  • Proven success with high-volume, high-visibility sporting events

We understand the demands and challenges of large-scale events and multi-market campaigns. We will work with you every step of the way to deliver seamless staffing and execution in every city.


Secure Your Event Teams and Brand Ambassadors Early 

Demand for top brand ambassadors and event staff will peak as the tournament approaches. Lock in your event staffing agency early to ensure you have the right people in place for your activation.

If you’re ready to plan your event staffing strategy for brand activations and marketing events during the World Cup, we would love to chat! Contact us today to learn more about our staffing solutions!

Nationwide Event Staffing Agency


ATN Event Staffing is an independent event staffing agency and is not endorsed by, sponsored by, or affiliated with FIFA, the FIFA World Cup, or any official tournament organizers. The term “World Cup” is used descriptively to refer to the global sporting event taking place in 2026.


Staffing Portfolio: Fan Experiences

Event Staffing Agency for 2026 World Cup Brand Activations
Event Staffing Agency for 2026 World Cup Brand Activations
Brand Ambassador Staffing Agency World Cup Experiences
Event Staffing Agency for 2026 World Cup Brand Activations
Philadelphia Event Staffing Agency
Philadelphia Event Staffing Agency

FAQ's

Can you provide event staff in all 2026 World Cup host cities?

Yes. We can provide experienced brand ambassadors and event staff in every U.S. and Canadian World Cup host market, including Atlanta, Dallas, Los Angeles, Miami, New York/New Jersey, Toronto, Vancouver, and more.

Can ATN handle large-scale staffing needs?

Yes. From pop-up events to fan experiences requiring 100+ staff members, ATN has the experience and resources to scale quickly. 

What kind of staff can ATN provide for World Cup-related brand marketing events?

ATN staffs brand ambassadors, event managers and leads, product samplers, street teams, multilingual/multicultural staff, emcees, brand mascots, promotional models,  general event support teams, and more.

Can you provide bilingual or multicultural brand ambassadors?

Absolutely. With a nationwide network of 500k+ event professionals, we can staff bilingual and multicultural brand ambassadors to help brands connect with international audiences in every host city.

What types of brand activations do you staff during the World Cup period?

We support a wide range of experiential marketing campaigns, including fan zone activations and festivals, street team promotions, product sampling, pop-up events, sponsored watch parties, hospitality and VIP experiences, and more.

How far in advance should I book event staff for activations at the 2026 World Cup?

Large sporting events like the World Cup are incredibly competitive when it comes to staffing brand ambassadors. We recommend securing your event staffing partner early to ensure you get the best brand ambassadors for your activation.

How do I get started with staffing for a 2026 World Cup activation?

Please provide the details of your program here. From there, one of our staffing gurus will be in touch, and we’ll work with you to build a customized staffing plan to match you with the right talent for your brand activation.


CLIENT
TESTIMONIAL


Our entire team is beyond impressed with how great ATN is! The leads were outstanding, and our team greatly appreciated their support. ATN provided us with such a rock-star group, and everyone had nothing but great things to say. We look forward to working with your team again.

— Kelly M.

Get the latest and greatest in experiential marketing news delivered to your inbox!