09.20.24
By Lisa Major
When experiential marketing first emerged, there were methods that pioneered the strategy. One is mobile tour marketing, which takes brands on the road in branded vehicles. While tours are still a widely used practice, marketers have built on the success of branded vehicles. This evolution has led to mobile marketing trailers becoming a go-to element in experiential marketing. Known for high visibility and the ease of moving them around, mobile marketing trailers offer brands a flexible and impactful way to connect with consumers. In this edition of Happy Hour, we discuss how mobile marketing trailers can elevate your experiential campaign. We also feature tips to help your trade show exhibit shine and look at how technology is enhancing fan experiences at sporting events.
Marketers know that in today’s competitive marketplace, they need to be creative for their brand to really leave a mark. Experiential marketing is a strategy that brands have become dependent on to connect with consumers in memorable ways. While there are many experiential tactics to choose from, mobile marketing trailers have become a powerful tool for experiential marketers because they bring brands directly to consumers where they work, live, and play. The eye-catching, customizable trailers deliver mobile experiences that grab consumers’ attention and create conversations everywhere they go. Here, EEG shows you how brands can benefit from incorporating mobile marketing trailers into their experiential campaigns.
Navigating the bustling floor of a trade show can be a daunting experience, with countless exhibitors all vying for the attention of attendees. For exhibitors, the challenge lies in breaking through the noise to make a lasting impression. The key to standing out is to create an exhibit that has a compelling “wow” factor— elements that make your booth irresistible to attendees. This “wow” factor could be an eye-catching design, interactive experiences, or a unique offering. Keep in mind that your wow factor is only as good as the people behind it, so it’s important to prioritize a professional team of trade show staff to oversee your exhibit and interact with visitors. In this article, we look at a few tips to help you take your exhibit from boring to bold.
In live sports, it’s no longer about being there to just watch the game. Fans want to feel the excitement, be part of the action, and create memories. That’s where technology comes in. As technology evolves, audio-visual elements have changed how fans experience live sporting events, making them more immersive and interactive. From digital kiosks and interactive touchscreens to projection mapping, here’s how to elevate the fan experience with state-of-the-art technology.
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